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Nov 3, 2023 · What’s the secret to writing a good marketing email? The best email marketing campaigns have a clear focus, authentic tone, and information that’s helpful to the reader. Use these tips to write marketing emails that drive business:
- AutoTrader. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
- Netflix. Marketing Campaign: Engagement. The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.
- Lita Lewis Fitness. Marketing Campaign: Update. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.
- Starbucks. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small animation helps to separate this email from Starbucks from all of the immobile emails in its recipients’ inboxes.
Nov 3, 2023 · How to write a marketing email: A formula and examples you can use today. Cut through the confusion surrounding how to write a marketing email with this easy step-by-step guide.
- Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
- Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
- Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
- Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
- Know your customer personas. When you’re sending a personal or professional email, you write for the recipient. You’d write a very different email to a prospective employer vs. your best friend from school.
- Define your brand voice. We’ve seen far too many marketers start writing emails before they define their brand voice. Emails then feel detached from the company and the products it sells.
- Research what your competitors are doing. This one’s easy: Sign up for your competitors’ email lists. Competitor listening isn’t as critical as customer listening, but it’s up there.
- Know what types of campaigns you’ll be running. Before creating your marketing email, understand the type of campaign it will fit into. Types of triggered email campaigns
Jan 9, 2024 · So, how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message and the message body itself. Click here to download our free lookbook that's packed with our favorite email newsletters.
Apr 11, 2024 · Unleash email marketing's full potential with our complete guide on creating compelling and effective marketing emails that convert leads into customers.
