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Explore the influential ideas of Marshall McLuhan on media, culture and communication in this classic book, available for free download and streaming.
Understanding Media: The Extensions of Man by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message.
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THE MEDIUM IS THE MESSAGE. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium-- that is, of any ...
One can say of media as Robert Theobald has said of economic depressions: "There is one additional factor that has helped to control depressions, and that is a better understanding of their development." Examination of the origin and development of the individual extensions of man should be preceded by a look at some
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Oct 24, 1994 · Books. Understanding Media: The Extensions of Man. Marshall Mcluhan. MIT Press, Oct 24, 1994 - Social Science - 392 pages. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
Marshall McLuhan's Understanding Media: The Extensions of Man (An Analysis of How the Medium is the Message Challenges Conventional Thought About Mans Relationships with Technology)
