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Explore the influential ideas of Marshall McLuhan on media, culture and communication in this classic book, available for free download and streaming.
Understanding Media: The Extensions of Man by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message.
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The extensions of man. London and New York. THE MEDIUM IS THE MESSAGE. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
One can say of media as Robert Theobald has said of economic depressions: "There is one additional factor that has helped to control depressions, and that is a better understanding of their development." Examination of the origin and development of the individual extensions of man should be preceded by a look at some
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Oct 24, 1994 · Understanding Media: The Extensions of Man. Marshall Mcluhan. MIT Press, Oct 24, 1994 - Social Science - 392 pages. Terms and phrases such as "the global village" and "the medium is...
PDF | Originally published in 1964, Marshall McLuhan’s examination of the media and the implication of it for the future at best can be considered ahead... | Find, read and cite all the...
