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Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. She was the first female CEO of a company listed on the New York Stock Exchange.
- Founder of Wells Rich Greene advertising agency
- Carnegie Institute of Technology
- Advertising executive
- Mary Georgene Berg, May 25, 1928 (age 95), Youngstown, Ohio, U.S.
Mary Wells Lawrence (born May 25, 1928, Youngstown, Ohio, U.S.) American businesswoman who made a mark in advertising during an age when men dominated the field. She cofounded the Wells Rich Greene (WRG) advertising agency, which became noted for its campaigns for Alka Seltzer (“Plop, Plop, Fizz, Fizz”), the Ford Motor Company (“Quality ...
- The Editors of Encyclopaedia Britannica
1 day ago · Mary Wells Lawrence (born May 25, 1928, Youngstown, Ohio, U.S.) is an American businesswoman who made a mark in advertising during an age when men dominated the field. She cofounded the Wells Rich Greene (WRG) advertising agency, which became noted for its campaigns for Alka Seltzer (“Plop, Plop, Fizz, Fizz”), the Ford Motor Company (“Quality Is Job One”), and New York City (“I Love ...
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Jul 8, 2022 · In 1971, Lawrence was named Advertising Woman of the Year by the American Advertising Federation, and in 1999 she was inducted into the American Advertising Hall of Fame. Her autobiography, A Big Life (in Advertising) , was published in 2002 and shoiuld be required reading for all aspiring creative directors.
Called by Ad Age “advertising’s most widely publicized symbol of glamour-success-wealth-brains-and-beauty” at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early ’50s at McKelvey’s department store, and by 1966 had founded Wells Rich Greene.
Apr 13, 2024 · Quick Reference. (1928–) Wells, Rich, Greene. The first woman in advertising to attain superstar status. She also became the world's highest-paid female executive. Born in Ohio, Mary Wells Lawrence generated Hollywood-scale media buzz for years. Her glamour, lifestyle, taste, and advertising legend status stemmed from her achievements during ...
Mary Wells Lawrence. Inducted: 1969. Called by Ad Age "advertising's most widely publicized symbol of glamour-success-wealth-brains-and-beauty" at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early '50s at McKelvey's department store, and by 1966 had founded Wells Rich Greene.
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