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Women's New Arrivals. The Row est. in 2006 by Ashley Olsen and Mary-Kate Olsen. Timeless ready-to-wear, handbags and accessories. Visit the official website and shop on the online store.
- New Arrivals
Shop The Row new arrivals and discover exceptional fabrics,...
- Bags
Discover designer handbags from The Row. Shop classic totes,...
- Galerie
Discover contemporary works of art, furniture, and objects...
- Essentials
Explore ready to wear men's essential clothing from The Row....
- Spring 2024
Discover The Row Men's and Women's Spring 2024 Collection.
- Women's Winter 2023
Discover The Row Women's Winter 2023 Collection. Choose...
- New Arrivals
- Brand Beginnings
- How 'The Row' Got Its Name
- Who Owns It
- The Products
- Fashion Shows
- Brand Identity
The Row came to fruition in 2006, when Ashley set out to create the perfect white T-shirt. In a 2011 interview with Net-A-Porter, Ashley explained that she and her sister saw a gap. No brand was conceptualizing “the core, wearable part of a wardrobe” under the designer luxurycategory. So, the sisters set out to fill that gap by designing minimal, q...
While some celebrities choose to have eponymous brands, Mary-Kate and Ashley decided against it. Intending to let the clothes speak for themselves, the sisters patented “The Row” after Saville Row, a street in London best known for its tailoring shops. “We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was u...
The Row was born and bred on West 22nd Street at the Dualstar headquarters in Chelsea, New York, reported Vogue. Dualstar is an entertainment LLC once owned by both the Olsen twins and their entertainment attorney, Robert Thorne. According to Entertainment Weekly, when they turned 18, the fashion moguls bought out Thorne’s stake in the company, mak...
Because Mary-Kate and Ashley’s stardom wasn’t rooted in fashion, but, rather, sitcoms and movies geared toward a juvenile demographic, they had to earn their stripes in the industry, so-to-speak. In the early days of The Row, retail buyers were skeptical, and, to be fair, it’s understandable; celebrity fashion labels don’t have the best reputation ...
Mary-Kate and Ashley are known for being private. They run in a small circle, and, for the most part, stay out of the tabloids. They prefer to keep their lives discreet and the same goes for their seasonal presentations. The Row held its first New York FashionShow in 2010 and has since kept their presentations intimate. They are often hosted at the...
We would argue that The Row isn’t best known for one specific piece, but rather for its quality and reputation of putting fit and fabric above all else. (That isn’t to say other details aren’t important, however; the designers are highly meticulous about their creations and have, on more than one occasion, proclaimed themselves perfectionists). The...
After a much-anticipated wait, Mary-Kate and Ashley Olsen have released their clothing line at Kohl's. Elizabeth & James, named after the dynamic twin duo's younger siblings, is now available in more than 150 styles to choose from -- and to make matters even better, everything is under $100.
The Row is an American luxury fashion label established by Mary-Kate and Ashley Olsen in 2006. The Row produces ready-to-wear clothing, footwear, handbags and accessories. The label is based in New York City and is available in 37 countries.
- 2006
- New York City, United States
- Fashion
Mar 20, 2020 · After a much-anticipated wait, Mary-Kate and Ashley Olsen have released their clothing line at Kohl's. Elizabeth & James, named after the dynamic twin duo's younger siblings, is now available in more than 150 styles to choose from -- and to make matters even better, everything is under $100.
- 3 min
- Jacqueline Laurean Yates
Mar 5, 2024 · Mary-Kate and Ashley Olsen presented the label's latest collection at Paris Fashion Week last Wednesday, and no phones were allowed. Guests instead received a pencil and notepad to jot...
Mar 21, 2011 · Ashley founded The Row in 2006 in her drive to make a luxurious basic white T-shirt to suit many women—she meticulously tested it on all shapes and ages, 20 to 60, trying to find a commonality of...
