Search results
telegraph. spiral of silence. mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ).
Jan 1, 2002 · This paper offers a new definition of mass communication, one that embraces the Internet and its capacity to allow communication between individuals on a mass scale; decentralized...
- Rowland Lorimer
Sep 24, 2020 · Contributors and Attributions. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience”.
Defining Mass Communication. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
People also ask
What does mass communication mean?
How does mass communication differ from other forms of communication?
What is the difference between mass communication and private communication?
Are there any textbooks devoted to mass communication?
- Surveillance
- Correlation
- Sensationalization
- Entertainment
- Transmission
- Mobilization
- Validation
The first function of mass communication is to serve as the eyes and ears for those seeking information about the world. The internet, television, and newspapers are the main sources for finding out what’s going on around you. Society relies on mass communication for news and information about our daily lives; it reports the weather, current issues...
Correlation addresses how the media presents facts that we use to move through the world. The information received through mass communication is not objective and without bias. People ironically state, “It must be true if it’s on the internet.” However, we don’t think that in generations past, people must have without a doubt stated, “It has to be ...
There is an old saying in the news industry, “If it bleeds, it leads,” which highlights the idea of sensationalization, which is when the media puts forward the most sensational messages to titillate consumers. Elliot observes, “Media managers think in terms of consumers rather than citizens. Good journalism sells, but unfortunately, bad journalism...
Media outlets such as People magazine, TMZ, and entertainment blogs such as Perez Hilton keep us up to date on the daily comings and goings of our favorite celebrities. We use technology to watch sports, go to the movies, play video games, watch YouTube videos, and stream music on a daily basis. Most mass communication simultaneously entertains and...
Mass media is a vehicle to transmit cultural norms, values, rules, and habits. Consider how you learned about what’s fashionable in clothes or music. Mass media plays a significant role in the socialization process. We look for role models to display appropriate cultural norms, but all too often, not recognizing their inappropriate or stereotypical...
Mass communication functions to mobilize people during times of crisis (McQuail). Think back to the Boston Marathon bombing. Regardless of your association to the incident, Americans felt the attack as a nation, and people followed the news until they found the perpetrators. With instant access to media and information, we can collectively witness ...
Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms(Lazarsfeld and Merton). If you think about most television dramas and sitcoms, who are the primary characters? What gender and ethnicity are the ...
Overview. mass communication. Quick Reference. ‘One-to-many’ messages technologically mediated through the mass media, making this a distinctively modern form of communication. As a form of long-distance communication it has particular affordances ( see distance communication).
Feb 23, 2011 · There are only a few textbooks explicitly dedicated to mass communication; most of them address communication science in general or special topics in mass communication such as mass-communication effects. McQuail 2010 and Baran 2008 are probably the most prominent exceptions to this.
