Search results
Jill Barad (/ b ə ˈ r ɑː d /; née Elikann; born May 23, 1951) is an American businesswoman from New York City, who was CEO of Mattel from 1997 to 2000. Career [ edit ] Jill Barad graduated with a Bachelor of Arts degree in English Literature and Psychology from Queens College in New York .
- Thomas Barad (m. 1979)
- Jill Elikann, May 23, 1951 (age 72), New York, New York, U.S.
- Queens College
- CEO of Mattel (1997–2000)
May 2, 2024 · Jill E. Barad is an American business executive who served as chief executive officer (CEO) of the toy manufacturer Mattel, Inc. from 1997 to 2000. At the time, she was one of a very small number of female CEOs. Barad received a B.A. (1973) from Queens College in New York City.
- Developing Marketing Skills
- Taking Mattel by Storm
- Early Successes
- Difficulties in Management
- Overexpansion
- Sources For Further Information
Barad learned about marketing, sales, and customers in the mid-1970s when she went to work for Coty Cosmetics as a traveling cosmetician and trainer. Although Barad had begun her cosmetics career during a year-long hiatus from college during which she sold make-up for Love Cosmetics, she became more interested in the marketing aspect of products af...
Taking her husband's advice, Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company. One of her first noteworthy marketing efforts was a presentation for a product called "A Bad Case of Worms." The toy consisted of rubber worms that were supposed to slither down after being thrown at a wall. The night before...
Once Barad became Mattel's chief operating officer, her first success was raising sales of the Barbie doll, perhaps Mattel's best-known product. When Barad had joined Mattel in 1981, the doll's sales were stagnant, partly because Barbie had become a symbol of sexist standards of beauty and demeaning attitudes toward women. By 1993 the doll's annual...
Barad was known for her powerful marketing strategies, keen insights into product development, fierce competitive streak, and driving ambition. During her climb to CEO, however, other Mattel executives came to regard her as too demanding and outspoken. She was often described as refusing to be a team player. On the other hand, one of Barad's former...
Although Barad had increased Mattel's visibility and profits in the early 1990s through clever marketing and lucrative mergers, the company's share price declined by 56 percent between 1996 and 1999 while Barbie doll sales dropped 32 percent. Barad's skills led her to recognize good merger targets from a marketing perspective but did not include th...
Finkelstein, Sydney, "The Seven Habits of Spectacularly Unsuccessful Executives," Ivey Business Journal, January–February, 2004, pp. 1–6. Morris, Kathleen, "The Rise of Jill Barad," BusinessWeek, May 25, 1998, pp. 112–118. —Dawn Jacob Laney
People also ask
How did John Barad become the CEO of Mattel?
Why did Barad resign from Mattel?
Why did Barbara Barad join Mattel?
Why did Mattel appoint Sarah Barad?
Jill Elikann Barad is Former Chairman/CEO at Mattel Inc. See Jill Elikann Barad's compensation, career history, education, & memberships.
- Former Chairman/CEO
- Mattel Inc
Barad, Jill (1951-) Mattel, Inc. Overview. As president and chief executive officer (CEO) of Mattel Inc., Jill Barad has made a name for herself as a savvy executive in the toy industry and as one of only four women to head a Fortune 1000 company. Barad was responsible for the boom in Barbie doll sales, which account for more than one-third of ...
Aug 23, 1996 · The Wall Street Journal. Aug. 23, 1996 12:01 am ET. Share. Resize. Capping a meteoric career rise, Jill Barad, Mattel Inc.'s president and chief operating officer, was named chief executive ...
Feb 4, 2000 · Jill Barad, one of the highest-profile women in corporate America, resigned as chairman and chief executive of Mattel Inc., ending a turbulent three-year tenure marked by a disastrous acquisition ...
