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Mattel Television. Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded on 31 March 2016 as the successor to Mattel's earlier entertainment division, Mattel Playground Productions, under the name Mattel Creations. [3] [4]
- Mattel Creations (2016–2019)
- Subsidiary
- March 31, 2016; 7 years ago
- Television production
Mattel announced three key appointments to Mattel Television Studios’ executive team. Sidney Clifton has been named Head of Creative, Animation, Cory Bennett Lewis has been named Head of Production, and Amy Suh has been named Head of Creative, Live Action – Scripted & Unscripted.
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What is Mattel Creations?
- Overview
- Beginnings as Mattel Creations
- Reorganized as Mattel Television
- References
Mattel Television (formerly Mattel Creations) is the television production banner/division of Mattel. Originally created by Mattel as an American-English content production division to centralize its media production output on March 31, 2016, it was active for two years before the film franchise's hiatus and its revival in between the TV series, "B...
Mattel Creations was formed on March 31, 2016, to bring all three of Mattel's content production units, including the American Girl creative team in Middleton, Wisconsin, under its aegis and absorp them. Mattel's then chief content officer Catherine Balsam-Schwaber was named to head the unit. While, Christopher Keenan was moved up out of the now-defunct HiT Entertainment to be the division's Senior Vice President of content development & production. The division pacted with DHX Media (now WildBrain) for the production and distribution of new and existing multi-platform content for previous HiT properties like Bob the Builder and Fireman Sam and direct Mattel properties like Little People and Polly Pocket. The division also pacted with 9 Story Media Group directly with HiT for 2017 revivals of Barney & Friends and Angelina Ballerina, there were originally reboots on either revival, but the plans were scrapped.
Mattel Creations and Universal Pictures' home video content group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie film library. This deal started in October 2016 for the next seven years and includes the next two releases: Barbie: Star Light Adventure and Barbie: Video Game Hero. This only lasted until the released of Barbie: Dolphin Magic as newer Barbie content would move to Netflix starting with that film.
Mattel hired former Disney Channels Worldwide (now Disney Branded Television) programming executive Adam Bonnett as executive producer and head of a reorganized division named Mattel Television on February 8, 2019. On February 15 that year, Mattel TV announced a slate of 22 animated and live-action TV programs. This division works with the franchise management division's senior vice president of content distribution and business development Frederic Soulie.
On February 23, 2021, Mattel Television announced the return of the Monster High brand 3 years after its last production with a planned animated series and a live-action musical film, both of which aired on Nickelodeon and Paramount+ in the United States on October 6, 2022. On August 30, 2021, with the Universal deal expired, Mattel struck a deal with local home video releasing powerhouses, Mill Creek Entertainment and NCircle Entertainment, for the newer Netflix-based content for DVD, Blu-ray and Digital HD distribution to certain geographical regions where streaming platforms have activation, launch and censorship issues.
On September 7, 2021, following the debut of the streaming television film Barbie: Big City, Big Dreams on Netflix, Mattel hired former NBCUniversal vice president of current programming, Philip "Phil" Breman, to be the division's vice president for scripted and unscripted live-action series development. Following its global popularity success, Mattel Television unveiled a planned CGI-animated streaming TV series continuation of the film on 1 February 2022 known as Barbie: It Takes Two. The first half of episodes were released on Netflix in the U.S. on April 8, 2022, with the half on October 1, with availability in other countries and territories reached 3 months after the American release. The series also aired on television in Australia, the UK and Irland, Canada and Portugal.
On October 21, 2022, Mattel announced an agreement extension with Netflix that would make available the pre-2017 film catalogue previously held by Universal Pictures occasionally through the streaming service and the inaugural interactive "special" in the Barbie media franchise, Barbie: Epic Road Trip, which released 4 days later. On October 25, 2022, Mattel capitalized on the audiovisual revival of Monster High by jointy announcing a sequel to the live-action film with Nickelodeon and Paramount+, which began production began the following year on February 7 for a scheduled autumn/fall release.
On February 16, 2023, Mattel published through Google Drive its content slate portfolio for the 2023-24 and 2024-25 fiscal years, including a revival of Fireman Sam and a CGI-makeover revival of Barney & Friends. On March 7, 2023, NBC green-lighted a car makeover competition featuring Hot Wheels called Hot Wheels: Ultimate Challenge.
This company is currently yet to work on upcoming projects like the untitled Bob the Builder reboot series, future seasons of Thomas & Friends: All Engines Go, the untitled Joe Murray preschool series, Barbie Fashion Battle, and more.
Mattel, Inc. announced today that Michelle Mendelovitz has been named Head of Mattel Television Studios.
Mattel Television Doubles Down On 2022 Barbie® Content Slate | Mattel, Inc. Building on the massive success of Barbie: Big City, Big Dreams, Mattel Television announces an all-new series, Barbie: It Takes Two, launching on broadcasters and streaming services globally this spring.
Apr 24, 2024 · Courtesy of Mattel. Mattel Television Studios has tapped three new executives for key roles: Sidney Clifton as head of creative for animation, Cory Bennett Lewis as head of production, and Amy Suh ...
Nov 16, 2023 · November 16, 2023 11:00 AM Eastern Standard Time. EL SEGUNDO, Calif.-- ( BUSINESS WIRE )-- Mattel, Inc. (NASDAQ: MAT) announced today that Michelle Mendelovitz has been named Head of Mattel ...
