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- Need theory
Theory of human achievement and motivation by David McClelland
Need theory, also known as Three needs theory, proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context. This model was developed in the 1960s, two decades after Maslow's hierarchy of needs was first proposed in the early 1940s. McClelland stated that ever... Wikipedia
