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Typography: Custom ("Metro Goldwyn Mayer") Metro Mayer Serif ("Ars Gratia Artis" & "Trade Mark") Launched: March 8, 2021. On March 8, 2021, MGM updated their 97-year-old lion logo with CGI, in contrast to the real lions used previously. This is the first major update to the logo since 1957.
The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz in 1916 for Goldwyn Pictures and updated in 1924 for MGM's use. Dietz based the logo on his alma mater's mascot, the Columbia University lion.
- 4,200 (2022)
- The first MGM logos: 1924-1939. The first parodies of the MGM logo began to appear, promoting a Marx Brothers film, A Night at the Opera (1935), by swapping a roaring Leo for various roaring Marx brothers and changing the motto to incorporate their name, as ‘Marx gratia Marxes’.
- The MGM motto and the film reel: 1939-1966. For its main static logo, MGM’s motto was added to the upper half of the circle in 1939. It would later be parodied in the cartoon Tom and Jerry (1961), and in the film National Lampoon’s Animal House (1978), where it was the motto of the fraternity house.
- A stylised, flat lion: 1966-1982. In 1965, Leo became even more stylised and minimalist, after branding agency Lippincott & Margulies was recruited to update the logo.
- Rapid changes to the MGM logo: 1982-1986. By 1982, it was time to bring back the slogan, the film reel, and a more realistic lion. Out went the Helvetica typeface, too – a traditional serif font was chosen to spell out ‘MGM/UA’ (United Artists), almost compressed by the film reel above, followed by a sans-serif font for the words ‘Entertainment Co.’
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Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer and one of its predecessors, Goldwyn Pictures. The logo was created by artist Lionel S. Reiss, who served as art director at Paramount Pictures.
- Metro-Goldwyn-Mayer
- Mascot of MGM Studios
- Metro-Goldwyn-Mayer
- Mascot of MGM
This was used as the basis for the 1st MGM Cartoons logo. Starting in 1949, the "MADE IN HOLLYWOOD, U.S.A. by Metro - Goldwyn - Mayer " phrase is shown. In 1952, the end title card fades in first, then the title of the movie and the same phrase fades in between top and bottom below, respectively.
