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Sep 30, 2015 · The Branding Game. Study: Millennials Are the Most Brand-Loyal Generation. Thanks to--you guessed it--social media, brand loyalty is higher than ever among the generation advertisers can't get...
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Jun 9, 2020 · Yes, You Can Trust Millennials to Make Good Choices. One of the top myths about Millennials is that they can't survive on their own. Posted Jun 09, 2020. When you think about Millennials,...
Jan 5, 2022 · Rather, to both attract and keep millennials around, both intrinsic (e.g., the opportunity to make a positive difference) and extrinsic rewards (e.g., pay, benefits, and other financial rewards) are needed.
- Don’T Be Afraid to Take A Stand on Social Or Industry Issues
- Get Comfortable Getting Uncomfortable
- Three Things to Remember When Entering The Public Debate as A Company
- Share How Your Products and Practices Are Helping The World
- Brands Are Winning Millennial Brand Loyalty with Sustainable Practices
- Communicate Your Value Beyond Price
- Influencers Influence Millennial Brand Loyalty
- What’s in A Review?
- Design A Brand Loyalty Program That Creates Its Own Value
- Assess How Much You Need Millennial Brand Loyalty
The saying “silence is violence” might seem like a huge exaggeration for a company selling shoes or luxury scarves, but it’s a critical phrase for marketers who want to understand millennial psychology. “Silence is violence” means that saying nothing about injustice is the same as supporting injustice. Many millennials endorse this idea and want th...
Essential if you want to connect with millennials and earn their trust. If your brand doesn’t take a side on a relevant hot-button issue, you’re still taking a side in the eyes of many young consumers. And maybe not the side you intended to take. When Starbucks announced they wouldcreate 10,000 jobs for refugees, they facedwidespread blowbackfrom a...
The stand you’re taking is important to you and relevant to your industry, product, or service.All voices for the company are well educated on the topicat hand.Real donations, policy change, and notable actionmust follow any declarations of support.Millennials will pay more for a “guilt-free” product. Three-quarters of millennials have saidthey would pay morefor products if they came from a socially responsible company. The most popular factors for this generosity are: 1. Sustainability of the product 2. Use of organic/local/natural ingredients 3. Environmental friendliness of the manufacturi...
In 2018, LEGO announced it was working on changing its classic block material. They were moving from plastic to a polyethylene materialmade from sustainable sugar cane. Millennialsreacted positively to this news, even though the materialturned out to benot quite right for LEGO bricks in the long run. But the positive effect of its dogged pursuit of...
Living throughtwo major recessions has mademillennials frugal shoppers by necessity. Not to mention having less generational wealth thanthose who came before. And since they’re well-versed in digital shopping, millennials can find a service or product that’s cheaper than yours. From their phone. In about five seconds. Don’t try to earn millennial l...
Obviously, “make a quality product” isn’t terribly useful advice. But you do need to prioritize communicatingthe quality of your product in highly visible locations. For millennials, those highly trafficked areas are going to be on social media. Your medium is going to be influencers and reviews. Many millennials trust influencers. According to a F...
You can also communicate your value to millennials through reviews. 85% of millennials say thatproduct reviews are “a must”before a purchase is considered. Before choosing reviews to showcase, there’s three main criteria to consider: Here’s a few tried-and-true methods for obtaining reviews for your products: 1. Send automated emails to remind cust...
Next up is rewarding the loyalty you’ve worked so hard to acquire—enter the loyalty program. These loyalty programs enforce a feedback loop. Value creates loyalty that creates a sense of value in the member that creates loyalty that creates…okay, you get it. Brand loyalty programs must provide rewards that are actually valuable. 37% of millennialsd...
Before sinking every penny into millennial outreach, took a look at the statistics from KPMG’s global survey mentioned earlier about millennial brand loyalty: If you’re selling shoes, clothes, food, drinks, cosmetics, or personal care products, millennials will likely stick with you if you reach out to them with the techniques we’ve discussed.If yo...
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Apr 18, 2015 · According to a recent survey, two groups of people overwhelmingly choose cash back as their credit card reward of choice: millennials and the wealthiest people in the country. Two-thirds of millennials joined the country’s elite in choosing cash back, as opposed to just 14 percent who chose airline miles.
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related to: millennials choice rewardsTerms Apply. Enjoy 40K Bonus Rewards Points After Qualifying Purchases. Enjoy 5X Points With The Choice Privileges® Mastercard® At Participating Choice Hotels®.
Join Choice Privileges® For Exclusive Perks, Member Rates & Earn Free Nights. Visit Official Site To Book A Room. Make Your Stay More Rewarding With Choice Privileges®
