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St. James Encyclopedia of Popular Culture. MTVMTV (Music Television) is truly one of the most important pop culture phenomena of the late twentieth century. As a medium, it united the two most important popular culture developments of the post-World War II era: rock 'n' roll and television.
Aug 5, 2021 · It's an incredible deep dive into the formation and early years of the music video channel. In their engrossing oral history, they talked to hundreds of artists, former VJs and key players at MTV ...
Nov 13, 2009 · On August 1, 1981, MTV: Music Television goes on the air for the first time ever, with the words (spoken by one of MTV’s creators, John Lack): “Ladies and gentlemen, rock and roll.”
