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    • Molly Sloan
    • Never forget what you’re really selling. For years, Blockbuster dominated the video rental space. But at some point, they lost sight of what business they were really in.
    • You need to be willing to adapt. (And half measures won’t cut it.) 1997 era Netflix–before the company embraced streaming. When you dig into the Netflix vs. Blockbuster story, it becomes clear that Blockbuster did (eventually) realize that the Netflix model was the future.
    • The customer-driven approach always wins. Customer-Driven Sales & Marketing from Drift. By putting the customer at the center of your process, and optimizing for their happiness, you can safeguard against having a Blockbuster-like meltdown.
    • Netflix vs. Blockbuster: Disc by Mail
    • Netflix vs. Blockbuster: Online Streaming
    • What's The Best Option?

    The original Netflixbusiness model--the one that put it on the path to take down one-time video-rental king Blockbuster--was delivering DVDs by mail. Netflix innovated in several ways: ordering was done online, monthly subscriptions were flat-rate (keep one to seven DVDs out at a time for a set fee), and--the big one--there were no late fees. Curre...

    In addition to the disc-by-mail programs, both Netflix and Blockbuster offer online streaming services. But they're two very different offerings: Netflix is an "all you can eat" plan that offers thousands of movies and TV shows for a flat monthly rate, whereas Blockbuster is a pay-per-view video-on-demand service (you rent or buy each title individ...

    When Netflix had a single $9.99 monthly plan that encompassed unlimited streaming and unlimited DVDs by mail, it was far and away the best deal out there. As of September 1, 2011, however, that deal ends. Netflix customers will need to choose between separate $7.99 per month streaming plans, and disc-by-mail plans that start at $7.99 per month--mak...

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  2. Sep 22, 2020 · Netflix offered DVD rentals by mail and at a flat rate with no late fees. As a result, Netflix topped 1 million subscribers within three years of being rebuffed by Blockbuster, and 6 million by...

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  3. Netflix vs Blockbuster: The Rise and Fall of Two Entertainment Giants. When it comes to home entertainment, the names Netflix and Blockbuster are inseparable from the collective memory of millions of people worldwide. However, while Netflix has ascended to the pinnacle of the streaming industry, Blockbuster met its demise.

  4. Sep 8, 2020 · In early 2000, Netflix founders Reed Hastings and Marc Randolph offered to sell the company to Blockbuster for $50 million. Blockbuster turned them down. Eventually, Netflix triumphed over...

  5. Apr 25, 2019 · Thanks to the successful customer journey, Netflix went from a $50M company that Blockbuster refused to buy to the king in the streaming industry - winning the strategy journey game. RESOURCES THE STRATEGY JOURNEY Book

  6. Jun 30, 2020 · If you’re old enough to miss Blockbuster night — the predecessor to Netflix and chill — you can blame Netflix. But you also need to blame Blockbuster.

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