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      • Normative ethics are basically the guidelines we use to live our lives. They help us determine what is right and wrong, and they shape our decision-making. Some common examples of normative ethics include things like honesty, respect, and fairness. We often learn these concepts from our families, friends, and other social groups.
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  2. Normative ethics, that branch of moral philosophy, or ethics, concerned with criteria of what is right and wrong. It includes the formulation of moral rules that have implications for what human actions, institutions, and ways of life should be like. It is usually contrasted with theoretical ethics and applied ethics.

    • Metaethics

      Metaethics, the subdiscipline of ethics concerned with the...

    • Deontological

      deontological ethics, in philosophy, ethical theories that...

    • Teleological

      teleological ethics, (teleological from Greek telos, “end”;...

    • Business Ethics

      business ethics, branch of applied ethics that studies the...

    • Applied Ethics

      Applied ethics, the application of normative ethical...

    • Virtue Ethics

      virtue ethics, Approach to ethics that takes the notion of...

  3. Apr 24, 2023 · Updated: 04/24/2023. What is Normative Ethics? A Definition. Normative ethics is the study of how people "should" act. Normative ethicists try to articulate what someone must do...

    • Overview
    • The debate over consequentialism
    • Varieties of consequentialism

    Normative ethics seeks to set norms or standards for conduct. The term is commonly used in reference to the discussion of general theories about what one ought to do, a central part of Western ethics since ancient times. Normative ethics continued to occupy the attention of most moral philosophers during the early years of the 20th century, as Moore defended a form of consequentialism and as intuitionists such as W.D. Ross advocated an ethics based on mutually independent duties. The rise of logical positivism and emotivism in the 1930s, however, cast the logical status of normative ethics into doubt: was it not simply a matter of what attitudes one had? Nor was the analysis of language, which dominated philosophy in English-speaking countries during the 1950s, any more congenial to normative ethics. If philosophy could do no more than analyze words and concepts, how could it offer guidance about what one ought to do? The subject was therefore largely neglected until the 1960s, when emotivism and linguistic analysis were both in retreat and moral philosophers once again began to think about how individuals ought to live.

    A crucial question of normative ethics is whether actions are to be judged right or wrong solely on the basis of their consequences. Traditionally, theories that judge actions by their consequences were called “teleological,” and theories that judge actions by whether they accord with a certain rule were called “deontological.” Although the latter term continues to be used, the former has been largely replaced by the more straightforward term “consequentialist.” The debate between consequentialist and deontological theories has led to the development of a number of rival views in both camps.

    Normative ethics seeks to set norms or standards for conduct. The term is commonly used in reference to the discussion of general theories about what one ought to do, a central part of Western ethics since ancient times. Normative ethics continued to occupy the attention of most moral philosophers during the early years of the 20th century, as Moore defended a form of consequentialism and as intuitionists such as W.D. Ross advocated an ethics based on mutually independent duties. The rise of logical positivism and emotivism in the 1930s, however, cast the logical status of normative ethics into doubt: was it not simply a matter of what attitudes one had? Nor was the analysis of language, which dominated philosophy in English-speaking countries during the 1950s, any more congenial to normative ethics. If philosophy could do no more than analyze words and concepts, how could it offer guidance about what one ought to do? The subject was therefore largely neglected until the 1960s, when emotivism and linguistic analysis were both in retreat and moral philosophers once again began to think about how individuals ought to live.

    A crucial question of normative ethics is whether actions are to be judged right or wrong solely on the basis of their consequences. Traditionally, theories that judge actions by their consequences were called “teleological,” and theories that judge actions by whether they accord with a certain rule were called “deontological.” Although the latter term continues to be used, the former has been largely replaced by the more straightforward term “consequentialist.” The debate between consequentialist and deontological theories has led to the development of a number of rival views in both camps.

    The simplest form of consequentialism is classical utilitarianism, which holds that every action is to be judged good or bad according to whether its consequences do more than any alternative action to increase—or, if that is impossible, to minimize any decrease in—the net balance of pleasure over pain in the universe. This view was often called “hedonistic utilitarianism.”

    The normative position of G.E. Moore is an example of a different form of consequentialism. In the final chapters of the aforementioned Principia Ethica and also in Ethics (1912), Moore argued that the consequences of actions are decisive for their morality, but he did not accept the classical utilitarian view that pleasure and pain are the only consequences that matter. Moore asked his readers to picture a world filled with all possible imaginable beauty but devoid of any being who can experience pleasure or pain. Then the reader is to imagine another world, as ugly as can be but equally lacking in any being who experiences pleasure or pain. Would it not be better, Moore asked, that the beautiful world rather than the ugly world exist? He was clear in his own mind that the answer was affirmative, and he took this as evidence that beauty is good in itself, apart from the pleasure it brings. He also considered friendship and other close personal relationships to have a similar intrinsic value, independent of their pleasantness. Moore thus judged actions by their consequences, but not solely by the amount of pleasure or pain they produced. Such a position was once called “ideal utilitarianism,” because it is a form of utilitarianism based on certain ideals. From the late 20th century, however, it was more frequently referred to as “pluralistic consequentialism.” Consequentialism thus includes, but is not limited to, utilitarianism.

    The position of R.M. Hare is another example of consequentialism. His interpretation of universalizability led him to the view that for a judgment to be universalizable, it must prescribe what is most in accord with the preferences of all those who would be affected by the action. This form of consequentialism is frequently called “preference utilitarianism” because it attempts to maximize the satisfaction of preferences, just as classical utilitarianism endeavours to maximize pleasure or happiness. Part of the attraction of such a view lies in the way in which it avoids making judgments about what is intrinsically good, finding its content instead in the desires that people, or sentient beings generally, do have. Another advantage is that it overcomes the objection, which so deeply troubled Mill, that the production of simple, mindless pleasure should be the supreme goal of all human activity. Against these advantages must be put the fact that most preference utilitarians hold that moral judgments should be based not on the desires that people actually have but rather on those that they would have if they were fully informed and thinking clearly. It then becomes essential to discover what people would desire under these conditions; and, because most people most of the time are less than fully informed and clear in their thoughts, the task is not an easy one.

    It may also be noted in passing that Hare claimed to derive his version of utilitarianism from the notion of universalizability, which in turn he drew from moral language and moral concepts. Moore, on the other hand, simply found it self-evident that certain things were intrinsically good. Another utilitarian, the Australian philosopher J.J.C. Smart, defended hedonistic utilitarianism by asserting that he took a favourable attitude toward making the surplus of happiness over misery as large as possible. As these differences suggest, consequentialism can be held on the basis of widely differing metaethical views.

    Consequentialists may also be separated into those who ask of each individual action whether it will have the best consequences and those who ask this question only of rules or broad principles and then judge individual actions by whether they accord with a good rule or principle. “Rule-consequentialism” developed as a means of making the implications of utilitarianism less shocking to ordinary moral consciousness. (The germ of this approach was contained in Mill’s defense of utilitarianism.) There might be occasions, for example, when stealing from one’s wealthy employer in order to give to the poor would have good consequences. Yet, surely it would be wrong to do so. The rule-consequentialist solution is to point out that a general rule against stealing is justified on consequentialist grounds, because otherwise there could be no security of property. Once the general rule has been justified, individual acts of stealing can then be condemned whatever their consequences because they violate a justifiable rule.

    This move suggests an obvious question, one already raised by the account of Kant’s ethics given above: How specific may the rule be? Although a rule prohibiting stealing may have better consequences than no rule at all, would not the best consequences follow from a rule that permitted stealing only in those special cases in which it is clear that stealing will have better consequences than not stealing? But then what would be the difference between “act-consequentialism” and “rule-consequentialism”? In Forms and Limits of Utilitarianism (1965), David Lyons argued that if the rule were formulated with sufficient precision to take into account all its causally relevant consequences, rule-utilitarianism would collapse into act-utilitarianism. If rule-utilitarianism is to be maintained as a distinct position, therefore, there must be some restriction on how specific the rule can be so that at least some relevant consequences are not taken into account.

  4. Jun 29, 2011 · Normative ethics is the branch of philosophy that theorizes the content of our moral judgments or, as a limiting case, denies that any such theories are possible (the position of the so-called anti-theorists). While meta-ethics focuses on foundational issues concerning the semantics of moral utterance and how our moral views fit more broadly ...

  5. Normative ethics is the study of ethical behaviour and is the branch of philosophical ethics that investigates questions regarding how one ought to act, in a moral sense. Normative ethics is distinct from meta-ethics in that the former examines standards for the rightness and wrongness of actions, whereas the latter studies the meaning of moral ...

  6. Jan 1, 2022 · This elaboration takes us to the realm of social ethics. This article reviews the definition and contextual meaning of social ethics at a broader level by giving special emphasis to the ethical theories and principles, focusing on the societal and public setting. Ethics will be deliberated with social and community aspects.

  7. Dec 10, 2020 · Normative ethics is an attempt to systematically provide a coherent set of rules or aims for behavior, including for professional fields, such as medicine or business (Smith 2008). What are the ideal ways people think people ought to behave? What are the values which people believe should guide and direct us in our activities?

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