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Each brand classification has specific requirements for displaying the NSW Government logo. The below guidance covers the use of the NSW Government logo in digital and examples using the NSW Design System header component. For full logo requirements for your brand classification view the NSW Government Visual identity system. Masterbrand
If you are a NSW Government department, agency or entity there is guidance you must follow regarding branding on communications. The NSW Government Brand Framework sets the strategy and model of how brands are categorised across NSW Government, and is comprised of five main categories.
The NSW Government Waratah logo is relevant and meaningful to the people of NSW. There is a sense of pride, ownership and familiarity and it is seen to be a part of the community. Brand categories. There are five categories of branding across NSW Government.
June 2022. Go to nsw.gov.au/branding for the full brand guidelines. Logo NSW Government. Our primary logo. Made up of the Waratah icon and the full NSW Government wordmark, our primary logo should be used in most cases, where size permits. Primary Logo. Small use logos. Two small-use logos are available to ensure legibility at all sizes.
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The full colour version of the NSW Government logo is required for signage and is the preferred application (mono can be used in restricted circumstances). Minimum size restrictions apply. Find out more about the guidelines on size, position and application signage requirements .
NSW Government branding style guide. The NSW Government Branding Visual identity system explains the principles behind the brand and how to correctly apply the NSW Government logo in advertising, social media, signage and external communications.
