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  1. Oct 5, 2022 · Nyx Professional Makeup (sometimes called Nyx Cosmetics or shorted to just Nyx) has a lot of products to its name, and the brand drops new additions and special collaborations all the time.

  2. Jan 24, 2024 · With over 800 products spanning tools, complexion, eyes, lips and beyond, it‘s a vast makeup multiverse lovingly called the "NYX Cosmetic Land". Let‘s fly through the cosmos and orbit top bestsellers rocketing NYX to the big leagues!

  3. Jun 25, 2021 · Beauty News. Untold. Toni Ko founded NYX Cosmetics in 1999 with 99 cent eyeliner and lip pencils — several years later, she sold the brand to L'Oréal for $500 million.

  4. beautymatter.com › articles › timeline-the-story-of-nyx| BeautyMatter

    Apr 11, 2018 · TIMELINE: THE STORY OF NYX. Kelly Kovack. Published April 11, 2018. Cosmetics. G R A P H I C L I P S created by artist @pennold who used NYX Epic Ink Liner! The blockbuster brand NYX launched in 1999 when drugstore makeup brands looked like they were from drugstores, and they applied like they were from drugstores.

  5. NYX Cosmetics started small 1999 by founder Toni Ko. The brand was initially only available to professionals through trade shows. “We really grew by word of mouth,” said Joyce Kim, NYX's global director of product development.

  6. Nov 23, 2023 · NYX Cosmetics — The Legacy Lab. A conversation with Toni Ko. How the proud daughter of Korean immigrants created a disruptive new beauty brand that brought high-style, high-quality cosmetics within the reach of every woman, including herself. Toni Ko and her family immigrated to the U.S. from Korea when she was 13 years old.

  7. WITH LOVE FROM LA | NYX COSMETICS. This isn't just makeup! This is a community. We are artists, the new professionals. Providing cruelty free, long lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro, we are NYX Professional Makeup.

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