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Miracle-Gro, a water-soluble fertilizer, was developed after Horace Hagedorn met nurseryman Otto Stern and learned of Stern's troubles shipping plants in 1944. [1][2][3] They hired O. Wesley Davidson, a Rutgers University professor, to develop the fertilizer. [1]
Horace Hagedorn and his partner Otto Stern founded the Miracle-Gro organization in 1951 dedicated to the proposition that "you don't have to be an expert to create a beautiful garden." Scotts merged with Stern's Miracle-Gro Products, Inc. in 1995, joining America's leading brand name in gardening with the leading name in lawn care.
Sep 23, 2015 · In an age of environmental reckoning, the whole Miracle-Gro M.O.—that you can sprinkle blue crystals on your plants and watch them plump up, guilt-free—doesn’t really ring true anymore....
- Cara Giaimo
It was named Miracle-Gro by Horace's wife. In 1951, the first Miracle-Gro ad ran in the New York Herald Tribune; Horace and Otto ponied up $2,000 each, and Horace wrote the ad. It was a...
02: Horace & Miracle Gro. The story of the millions behind the Hagedorn Foundation began with a meeting of the minds between a man with a green thumb, Otto Stern, and a man with a genius for marketing and promotion, Horace Hagedorn.
May 16, 2018 · The advertising executive from Sands Point was approached by Otto Stern, who sought advice about marketing, when they hatched the idea to form a fertilizer company. They hired a well-known...
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Sep 23, 2015 · Miracle-Gro plant fertilizer was brought to market by Otto Stern and Horace Hagedorn. But first, Otto Stern had to escape Nazi Germany. Stern, a German Jew, had been arrested during Kristallnacht, deserted by his non-Jewish wife, and imprisoned in a concentration camp.
