OutKast's blend of gritty Southern soul, fluid raps, and the rolling G-funk of their Organized Noize production crew epitomized the Atlanta wing of hip-hop's rising force, the Dirty South, during the late '90s. Along with Goodie Mob, OutKast took Southern hip-hop in bold, innovative new directions: less reliance on aggression, more positivity and melody, thicker arrangements,... Wikipedia