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Jun 30, 2022 · The refreshed look is designed to build on the equity and strength of the PBS KIDS brand and optimized for today’s digitally-focused kids and families. Audiences will see a new text-focused...
- 1998–1999
- 1999–2022
- 2022–Present
The name "PBS Kids" was conceived in early 1997 as a rebranding effort for PBS as part of its ongoing changes of its profiles. This logo was used for on-air promos, bumpers and idents (animated by FableVision) until 1999, even though some stations still had the PTV branding until 2001. Select stations used the PTV branding as late as 2005.
1999–2013
On September 6, 1999, the same day Dragon Tales premiered, PTV was officially rebranded as PBS Kids, ending the P-Pals' six-year run. PBS Kids' mascots Dash and Dot were also introduced. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) and Bob Shea, with network branding being produced by Lee Hunt Associates and some network IDs being animated by Passion Pictures and King Camera. Starting in 2000, new IDs were produced by Primal Screen. On Septemb...
2009–2013
In the fall of 2009, a minor change to the previous logo was made. The "Kids" text was moved into the thought bubble, making it bigger, and the face smaller. Until late 2013, this logo was used in tandem with the previous logo (mostly on IDs). On October 7, 2013, coinciding with the premiere of Peg + Cat and the closure of PBS Kids Go! as part of a program restructuring strategy, PBS Kids received a major rebrand. With it, the Dot variant of the logo was officially retired and the Dash varian...
On June 30, 2022, PBS Kids announced a major redesign to its logo for the first time in more than two decades, removing the Dash mascot and incorporating the blue from the 2019 PBS logo, but otherwise keeping the branding elements that have been in use since 2013, albeit altered to include the new log and alerting the camera placement on the ballon...
Our Logo. The PBS Kids logo is fun, welcoming and bright. It is inclusive of all children and brings the optimism of the brand to life through vibrant colors, playful letters and an iconic circular shape.
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Apr 4, 2024 · Current Logo for PBS Kids. Summary. Licensing. This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
The refreshed look is designed to build on the equity and strength of the PBS KIDS brand and optimized for today’s digitally-focused kids and families. Audiences will see a new text-focused logo dominated by bright, fun colors, large bold lettering and clear visuals.
