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Jul 6, 2022 · Chernin, who once ran Fox Filmed Entertainment and produced 'Ford v Ferrari' and 'Hidden Figures,' is combining his movie and TV assets into a firm with $800 million in equity and debt financing.
- ryan.faughnder@latimes.com
- Company Town Senior Editor
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- A Year of Facebook Ads
- Issues and Enemies
- Click, Click, Click
- A Sign For The Future?
- Will Facebook Make The difference?
The Trump campaign spent $19.4m on 218,100 different Facebook ads in 2019, which were seen between 633m and 1.3bn times. The campaign did not come up with 218,100 completely different messages . Instead, as with the “official approval poll” ad, it ran hundreds of minor variations of a smaller number of distinct ads. We found 1,840 distinct versions...
If you tried to deduce the issues of most importance to American voters from the president’s Facebook ads, you would think that the number one concern to voters was not healthcare (as poll after poll shows), butthe supposed malfeasances of the mainstream media. The media and its “fake news” are mentioned in 18.25% of the Trump’s 2019 ads – more tha...
But it’s not just doom, gloom and fearmongering. Many of Trump’s ads are the kind of cheerful, patriotic marketing that one would expect from a discount furniture showroom’s Fourth of July sale. These ads may not be getting under the skin of Trump’s Democratic rivals, but they appear to be helping to drive the re-election campaign’s substantial fun...
The limited data made available by Facebook makes it impossible to tell just how sophisticated the targeting of Trump’s ads is. But one small tranche of ads launched at the very end of 2019 could provide a preview of targeted attack campaigning. Between 22 December and 29 December, the Trump campaign ran video ads targeting 10 members of the House ...
The contrast between Trump’s Facebook ads and those of the Democratic candidates is stark. Healthcare, climate change, college affordability and other bread-and-butter issues for Democratic voters dominate Democrats’ messaging – which is often designed to persuade rather than inflame. The candidate whose Facebook campaign could rival Trump’s is the...
Jun 3, 2019 · President Trump took aim at AT&T on June 3rd, floating the idea that his supporters should boycott the company’s various services as retribution for what he views as unfair news coverage by CNN.
In 2018, Chernin, Jesse Jacobs, and Michael Kerns of The Chernin Group formed TCG Capital Management, an investment advisory firm. TCG manages private equity investments in the media, entertainment, technology, sports and consumer sectors. That same year, Chernin divested its interest of Crunchyroll to AT&T and folded into WarnerMedia division.
