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Key Takeaways. Plain folks are a propaganda technique involving regular people in advertising to make a product or idea seem more relatable and trustworthy. The plain folk technique is often used in political campaigns or promoting products, as it can help a person seem more down-to-earth and relatable to the audience.
- Testimonial. This form of propaganda uses well-known or credible figures to influence the target audience. In the 1980s, the folks over at Texas Department of Transportation were spending about $20 million on cleaning up litter on highways.
- Stereotyping. This propaganda method highlights stereotypes and then either reinforces or shatters them with the message in the advertisement. Always’ Like a Girl ad fits into this category of propaganda advertisement and carries positive connotations.
- Fear appeals. The agenda behind these types of propaganda ads and messages is to scare people into taking the desired action. PSAs often use this tactic and Embrace Life’s video is another example of propaganda backed with good intentions.
- Bandwagon. The bandwagon phenomenon creates a sense of isolation and triggers FOMO (fear of missing out) in people who long to be part of some desirable group.
Nov 21, 2023 · The plain folks appeal is a way to use ordinary people to promote a product or service by showing that everyday people use and find value in the product. By portraying it this way,...
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"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns.
Jan 12, 2023 · How is "Plain Folks" used in ads? Ethos rhetoric often employs imagery of everyday, ordinary people. Known as the Plain Folks persuasive advertising technique, in this approach a spokesperson or brand appears as an Average Joe to feel common and sensible.
Aug 8, 2018 · Plain Folks. By using the plain-folks technique, speakers attempt to convince their audience that they, and their ideas, are “of the people.”. The device is used by advertisers and politicians alike.
