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  1. Nov 19, 2009 · In our study, we apply this reasoning to a product elimination context. Specifically, we argue that the elimination of a product by one exchange partner—a company—may lead to economic and psychological costs for the other partner—a customer.

    • Christian Homburg, Andreas Fürst, Jana-Kristin Prigge
    • 2010
  2. Sep 1, 2011 · With organisations as diverse as Heinz, Kraft, Polygram and Sony reducing the scope of their product portfolios, it appears that the issue of product deletion is currently exercising managerial min...

    • Jonathan Muir, Nina Reynolds
    • 2011
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  4. What is Product Elimination? Product elimination is the decision to drop a product from the portfolio based on its poor market performance. The market demand for such products has been dipped to none and hence product elimination or closure is carried out.

  5. Process of Product Elimination: Evaluation: Companies conduct a comprehensive evaluation of their product portfolio, considering factors such as sales performance, profitability, market trends, and strategic fit. Analysis: Data analysis and market research help identify products that are underperforming or no longer viable in the current market ...

  6. Nov 15, 2022 · Process of Elimination: Directed by Thabang Moleya. With Tom Welling, Elena Anaya, Brendan Fraser, Ken Duken. Peter realizes how far Zora is willing to go and takes desperate measures to stop her. Vincent tries to convince Peter that it's a bad idea for both of them to go to Africa.

    • (131)
    • Action, Adventure
    • Thabang Moleya
    • 2022-11-15
  7. Aug 1, 2023 · Product deletion is a strategic organizational decision. Using multiple literature streams, we identify antecedents and relationships of product deletion across four functional areas—marketing, supply chain, finance, and sustainability.

  8. To address these research gaps, we introduce a customer perspective on product eliminations to the marketing discipline. In particular, our study contributes to the literature by examining the types and extent of adverse consequences of a product elimination for customers and company-customer relationships.

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