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May 30, 2023 · The commercials featured actor Roger Kabler wearing a fedora and replacing all his "s" letters with a "z." In one, he says, "Zo, you're all zet for a barbecue," he says in one, nudging some hotdogs on a grill while wearing an oversized white suit and urging people to have a Zima.
Jun 23, 2017 · Commercials for the product memorably featured actor Roger Kabler, donning a distinctive black hat, portraying a character that could be seen as kind of a pre-curser to the hipster – ironically...
Best known as "The ZIMA Guy", appearing in an early series of commercials for the beverage. His gimmick was to replace the letter "S" with the letter "Z" when speaking in the ads. Trademark. His impression of Robin Williams.
- Actor, Writer, Producer
- Roger Kabler
- Zima
- Surge
- Clearly Canadian
- Crystal Pepsi
- Jolt Cola
- Orbitz
- Fruitopia
- Closing Thoughts
Advertised both as a “clearmalt” and “zomething different” from a beer or a wine cooler, Zima was basically a carbonated malt lager with a slight citrus flavor. Its adsfeatured actor Roger Kabler in a suit and porkpie hat pronouncing S-words with a “Z,” like “zweet,” “zwauvely,” and “zophisticated.” (The word “zima” actually means “winter” in sever...
In 1997, the Coca-Cola Company released this citrus soda to compete with Pepsi’s Mountain Dew (after Coca-Cola’s 1979 creation, Mello Yello, didn’t steal enough of Mountain Dew’s thirsty consumers). Surge’s ad campaign marketed it as an energy drink, associating it with extreme sports and using such taglines as “Feed the Rush,” “Life’s a Scream,” a...
Introduced in 1987, this fruit-flavored carbonated water (legitimately from Canada) was sold in trademark, blue-tinted teardrop-shaped bottles and was available in five non-artificial flavors, including wild cherry, mountain blackberry, summer strawberry, orchard peach, and country raspberry. Though it’s not as widely available in the U.S., it’s st...
In 1992, Pepsi bought into the “clear craze” — in which many companies re-released their products in see-through plastics or with artificial dyes removed in order to convey a sense of “purity” — by releasing Crystal Pepsi. It was a so-called “New Age” beverage that dropped the usual dark coloring of classic colas to provide something lighter and le...
Released in 1985 as one of the original energy drinks, Jolt Cola’s tagline said it had “all the sugar and twice the caffeine” of other colas. The energy drink became popular among students, gamers, and self-proclaimed “hackers” who saw it as a fashionable alternative to coffee (though it only contained about half as much caffeine as a cup of coffee...
Advertised as an “out-of-this-world” drink from “Planet Orbitz” (and also, “the drink with balls”), Orbitz was a clear, non-carbonated soft drink that had suspended, colored balls of edible gellan gum, giving the beverage a distinctive “lava lamp” appearance. Orbitz — whose parent company also produced Clerly Canadian — came in unique flavors such ...
In 1994, the Coca-Cola company created the fruit-flavored soft drink Fruitopia to compete with Snapple’s iced tea and fruit drinks. Fruitopia had no artificial flavors. Its psychedelic labels and ad campaign marketed it as a drink for “mind, body and planet” and featured music from the Muffs, Kate Bush, and the Cocteau Twins. Fruitopia came in such...
These 90s drinks brought with them a new wave of individuality, offering a unique and fun alternative to regular sodas. From clear malt beverages like Zima to fruity, carbonated concoctions like Orbitz, the 1990s saw an influx of queer-coded drinks that offered a fun and innovative alternative to the traditional brands of soda. Although some of the...
- Daniel Villarreal
Aug 21, 2019 · by Jerry Spar | Aug 21, 2019 |. Tired from TV gigs, Kabler films movie in Hopkinton. After spending many years as an actor in Los Angeles, Roger Kabler said he’s much happier living in Hopkinton while performing his Robin Williams tribute show and painting.
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Jul 16, 2018 · The name is taken from the word for “winter” in Slavic languages. Imgur. Zima joined Crystal Pepsi in the 1990s marketing craze for clear drinks. It peaked in 1994, following commercials featuring its stylish—by 1990s standards—hype man the Zima Guy, actor Roger Kabler.
Aug 31, 2018 · Roger Kabler is a true renaissance man. Along with being one of the finest comedy impressionists in the country, he is a talented actor and portrait artist. He served as the Zima spokesman in national television commercials in the 1990s.
