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Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, the sales force was at first all male. Thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. [1] It was recognized as the largest direct selling ...
Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. It is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers ...
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Sarah Coventry had a relationship with virtually every national media outlet that boasted a female audience, and it paid off. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and ...
Sarah Coventry Jewelry was founded in 1949 by Charles W. Stuart, who named the company after his granddaughter. The company initially operated as a direct sales jewelry business, using the party plan model where independent contractors would host jewelry parties to showcase and sell their products.
Sarah Coventry was a real person but not a jewellery designer. The company was founded in 1949 by Charles William "Bill" Stuart, who named his costume jewellery company after his niece, Sarah Coventry Beale. Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer.
Jul 30, 2022 · About. I recently purchased the entire collection (over 1,500 pieces) of Sarah Coventry jewelry and accessories from the estate of a prominent U.S. regional sales manager, whose pieces were photographed for and featured in 3 books. It is quite possible that the Sarah Coventry jewelry I have listed here, is the ACTUAL jewelry photographed for ...
