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Sarah Coventry. Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, the sales force was at first all male. Thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. [1]
From Wikipedia, the free encyclopedia. Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties.
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Sarah Coventry had a relationship with virtually every national media outlet that boasted a female audience, and it paid off. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and ...
Sarah Coventry Jewelry was founded in 1949 by Charles W. Stuart, who named the company after his granddaughter. The company initially operated as a direct sales jewelry business, using the party plan model where independent contractors would host jewelry parties to showcase and sell their products.
The company name honored CH Stuart’s great-granddaughter, Sarah Coventry Beale. Some sources say the name was a combination of Sarah Beale and Coventry, England where the Stuart family had its roots. Stuart also founded Emmons jewelry in honor of Charles Stuart’s wife Caroline Emmons. The two companies are often referred to as sister companies.
Nov 23, 2014 · Sarah Coventry. It was a household name known by 90 percent of Americans back in the 1960s to the early 1980s. There were television ads and game show sponsorships, full-page ads in many of the ...
