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Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, the sales force was at first all male. Thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. [1] It was recognized as the largest direct selling ...
- 1949; 74 years ago
- Jewelry
- Lyman K. Stuart
Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. It is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers ...
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What is Sarah Coventry costume jewelry?
Sarah Coventry offered a lifetime guarantee which stated: “May be sent back for repair to: P.O. Box 7899, Warwick, RI 02887. Please include handling charge of 1.50.” It is commonly believed Sarah Coventry didn’t design or manufacture its jewelry (or at least most of it) but rather contracted other companies (including DeLizza & Elster ...
Sarah Coventry was a real person but not a jewellery designer. The company was founded in 1949 by Charles William "Bill" Stuart, who named his costume jewellery company after his niece, Sarah Coventry Beale. Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer.
6 days ago · Sarah Coventry Jewelry - Description. Launched in 1949 by fashion entrepreneur Charles Stuart, Sarah Coventry Jewelry was a grassroots phenomenon. By the 1950s, women hosted jewelry parties and sold elaborate brooches and necklaces to their friends and family. The line was extremely successful for several decades due to its affordable price tag ...
Sarah Coventry had a relationship with virtually every national media outlet that boasted a female audience, and it paid off. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and ...
Subcategories. This category has the following 9 subcategories, out of 9 total. 1. 1950s Sarah Coventry jewellery (1 C, 1 F)