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This Screen Gems logo, originally established in 1965 by their TV namesake, was designed by Tom Geismar of Chermayeff & Geismar. It has been the only logo used by the studio since its establishement as a film studio; only the byline has changed.
Mar 22, 2024 · The finished product looks similar to the 2006 version of the 1993 Columbia logo, the studio's corporate sister, complete with rainbow-like circles around the sun. Trivia: This logo was based on artwork by Buffy Cutler in association with Picturemill, who was commissioned to create a new Screen Gems logo for Friends with Benefits.
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Screen Gems is an American brand name owned by Sony Pictures Entertainment, a subsidiary of Japanese multinational conglomerate, Sony Group Corporation. It has served several different purposes for its parent companies over the decades since its incorporation, initially as a cartoon studio, then a television studio, and later on as a film studio.
- United States
- Animation (1921–1946), Television (1948–1974), Film (1998–present)
- 1946; 77 years ago (animation division), May 6, 1974; 49 years ago (television division)
- Sony Pictures Entertainment
May 10, 2024 · 1st Logo (October 2, 1952-April 4, 1956) Visuals: On a light grey background, there is a TV tube-like shape that's outlined in dark grey and filled in black. There are about eight abstract stars shining inside around the phrase " A SCREEN GEMS INC. Presentation " or " A SCREEN GEMS INC.
