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SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
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Sep 10, 2019 · Here's all you need to know about Skims, Kim Kardashian's line of solutionwear, and what to expect from the product.
5 days ago · Kim Kardashian at a Skims pop-up at the Grove in 2021. The company pulled in nearly $1 billion in net sales last year and will open its first physical stores soon. (Skims)
- Amber Rambharose
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
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Nov 2, 2023 · Kim the “emblem of American capitalism in the age of the social media economy,” as MJ Corey, a psychotherapist and the author of the coming book “DeKonstructing the Kardashians,” put it, taking...
Mar 17, 2022 · Kim Kardashian tells Vogue about her new Skims Swim collection, launching Friday 18 March at Skims.com. Take an exclusive first look at Kim Kardashian's Skims swim collection, here.
