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Jan 24, 2024 · Learn about the characteristics, popularity, and features of 40 social media platforms, from Facebook and YouTube to TikTok and Telegram. Find out how social media can help you communicate, create, and share content with millions of users worldwide.
- Traditional social networking sites. Examples: Facebook, LinkedIn, X (formerly Twitter), Threads. Used for: Connecting directly with customers in specific areas, communities, or interest groups.
- Image-based social media. Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode) Used for: Visual storytelling, brand-building, and social commerce.
- Short-form video social media. Examples: Instagram Reels, TikTok, YouTube Shorts. Used for: Sharing short-form video content (usually between five seconds and ninety seconds long)
- Livestream social media. Examples: Facebook Live, Instagram Live, TikTok Live, Twitch, YouTube. Used for: Broadcasting live video to many viewers at once.
- Pamela Bump
- Social Networking. Examples of Major Platforms. Facebook: 2.9 billion monthly active users. Twitter: 368 million monthly active users. LinkedIn: 900.2 million members worldwide.
- Photo Sharing. Example of Major Platforms. Pinterest: 450 million monthly active users. One of the biggest platforms that specialize in photo sharing is Pinterest.
- Video Sharing. Examples of Major Platforms. YouTube: Over 2.6 billion monthly active users. Vimeo: 240 million viewers. Professional Uses. Roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased.
- Interactive Media. Examples of Major Platforms. Snapchat: 229 daily active users. TikTok: 100 million monthly active users in the U.S. alone. Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features.
Apr 6, 2023 · Learn about different types of social media formats and platforms, such as video, audio, business, shoppable, and more. See examples and benefits for each type and how to use them for your business strategy in 2024.
Feb 23, 2024 · Learn what social media is, how it originated and evolved, and what it is used for today. Explore the top 10 social media platforms worldwide and their features, pros and cons, and marketing potential.
- Maya Dollarhide
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Oct 8, 2020 · Learn about the top social media sites and platforms for your business, brand, or blog in 2024. Find out the standout features, audience insights, and best practices for each site, from Facebook to TikTok. Discover how to use social media marketing to reach your goals and grow your audience.
Nov 6, 2023 · Learn about the leading social media platforms, their features, audiences, and marketing opportunities. Compare Facebook, YouTube, Instagram, TikTok, and more based on monthly active users, revenue, and launch date.