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  1. Feb 23, 2024 · The largest social media platforms worldwide are Facebook, YouTube, WhatsApp, Instagram, and WeChat. How Social Media Originated and Evolved. Social media started out as a way for...

  2. Mar 21, 2018 · 1. Traditional social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, LinkedIn, and TikTok. These platforms help us connect with friends, family, and brands. They encourage knowledge-sharing and are all about personal, human-to-human interaction. A social networking site is a Jill of all trades.

  3. www.mckinsey.com › featured-insights › mckinsey-explainersWhat is social media? | McKinsey

    Jun 8, 2023 · Social networks, such as Facebook and Twitter, allow people to foster relationships with family, friends, brands, and perfect strangers. Users can follow other users online, sharing photos, life updates, random thoughts, and more. Businesses can capitalize on social networks through branding and customer service. Media-sharing networks.

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