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  1. Jan 24, 2024 · Learn about the characteristics, popularity, and features of 40 social media platforms, from Facebook and YouTube to TikTok and Telegram. Find out how social media can help you communicate, create, and share content with millions of users worldwide.

    • Traditional social networking sites. Examples: Facebook, LinkedIn, X (formerly Twitter), Threads. Used for: Connecting directly with customers in specific areas, communities, or interest groups.
    • Image-based social media. Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode) Used for: Visual storytelling, brand-building, and social commerce.
    • Short-form video social media. Examples: Instagram Reels, TikTok, YouTube Shorts. Used for: Sharing short-form video content (usually between five seconds and ninety seconds long)
    • Livestream social media. Examples: Facebook Live, Instagram Live, TikTok Live, Twitch, YouTube. Used for: Broadcasting live video to many viewers at once.
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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
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    • Social Networking. Examples of Major Platforms. Facebook: 2.9 billion monthly active users. Twitter: 368 million monthly active users. LinkedIn: 900.2 million members worldwide.
    • Photo Sharing. Example of Major Platforms. Pinterest: 450 million monthly active users. One of the biggest platforms that specialize in photo sharing is Pinterest.
    • Video Sharing. Examples of Major Platforms. YouTube: Over 2.6 billion monthly active users. Vimeo: 240 million viewers. Professional Uses. Roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased.
    • Interactive Media. Examples of Major Platforms. Snapchat: 229 daily active users. TikTok: 100 million monthly active users in the U.S. alone. Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features.
    • Facebook. Facebook is the largest social media platform in the world. But just because more than 90% of its daily active social media users live outside North America doesn’t mean this social platform isn’t popular in the U.S.
    • YouTube. When it comes to social networking sites, YouTube dominates video content sharing. This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more.
    • WhatsApp. In a crowded messaging app market (QQ, Telegram, Snapchat, etc.) WhatsApp stands as the most popular, with more monthly active social media users than Facebook Messenger (both are owned by Facebook).
    • Facebook Messenger. Messenger, originally Facebook Chat, is a standalone messaging app and platform. No Facebook account is necessary to use this social networking site to communicate via text messages, voice, or video chat.
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  3. Apr 6, 2023 · Learn about different types of social media formats and platforms and how to use them for your business in 2024. See examples of video, audio, business, shoppable, private, inspirational, discussion, review, live stream, and blogging social media.

  4. Apr 19, 2024 · Learn about social media, a form of mass media communications on the Internet that allows users to share information, ideas, and content. Explore the history, examples, and effects of social media, from USENET to YouTube to Twitter.

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