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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
    • Facebook
    • YouTube
    • Whatsapp
    • Facebook Messenger
    • Wechat
    • Instagram
    • Tiktok
    • QQ
    • Sina Weibo
    • Qzone
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    Facebookis the largest social media platform in the world. But just because more than 90% of its daily active social media users live outside North Americadoesn’t mean this social platform isn’t popular in the U.S. Seven in ten U.S. adults use Facebook, and more than half of Americans check multiple times daily, sharing posts composed of text, phot...

    When it comes to social networking sites, YouTube dominates video content sharing. This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more. YouTube users can also subscribe to other users’ social media channels and add videos t...

    In a crowded messaging app market (QQ, Telegram, Snapchat, etc.) WhatsAppstands as the most popular, with more monthly active social media users than Facebook Messenger (both are owned by Facebook). Users can send text and voice messages or make voice and video calls for free with this mobile social media app. However, unlike the app Viber, users c...

    Messenger, originally Facebook Chat, is a standalone messaging app and platform. No Facebook account is necessary to use this social networking site to communicate via text messages, voice, or video chat. More than an instant messaging app, users can also share photos, videos, stickers, and other file formats. Messenger was recently redesigned to b...

    WeChat(Weixin) is one of the most popular social media sites to come out of China. Owned by Tencent, the parent company of QQ and QZone, this app does a little bit of everything. It’s a messaging, social media, and mobile payment app rolled into one, and users also play games, shop, and access government services through the social media platform. ...

    Instagramis a video and photo-sharing social platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends. It’s owned by Facebook, which provides robust marketing data for reaching your audience. Instagram is the perfect place to show off products and tell visually centered ...

    TikTokis a massively popular social network coming out of China that bills itself as the “leading destination for short-form mobile video.” Users create various types of short (up to 60 seconds) looping videos to share, including comedy, talent, lip-synching, dancing, stunts, and more. Like other social networking sites, its algorithm will learn wh...

    QQis another Chinese instant messaging platform. Users can participate in group chats and send texts and audio messages — comparable to Facebook Messenger. Although it’s primarily a desktop app, a lightweight and less functional mobile app is available.

    Sina Weibo, simply called Weibo in China, is a microblogging social network. Similar to Twitter, you can find journalists, celebrities, and other public figures on this social networking website. In addition to publishing text-based updates (up to 2,000 characters), users can share music, videos, and images. They can also comment, follow, private m...

    With QZone, a bonded service to QQ, users share photos, watch videos, listen to music, keep diaries, play online games, shop, date, and blog. Think of it as a mix of a social networking site and blogging platform. It’s similar to Facebook, and users can like, share, and comment on posts. They can also customize their profile backgrounds with access...

    Learn about the top social media sites and platforms for your business, brand, or blog in 2024. Find out the standout features, audience insights, and marketing opportunities of each site, from Facebook to TikTok. Compare the pros and cons of each site and see how to use them for your goals.

    • Facebook. 2.93 billion monthly active users. The largest social media platform of them all. A Facebook Business Page that acts as a second website and online store.
    • Instagram. 2 billion monthly active users. Visual content platform for sharing stylized photos, videos and more. Instagram Reels, short-form videos that are wildly popular with viewers.
    • Twitter. 229 million monetizable daily active users. Platform where a lot of people get their news and discover trending topics. Great for conversations and text-based content.
    • TikTok. 1 billion monthly active users. Short-form, scrollable and easily digestible video content. Easy-to-navigate search feature that Gen Z uses frequently.
    • Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
    • WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
    • YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
    • Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
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  2. Nov 8, 2023 · Learn how to use different types of social media platforms and formats to support your business (and social) goals. Find out the features, benefits, and examples of traditional, image-based, short-form, livestream, discussion, and private social media platforms.

  3. Dec 18, 2023 · Learn about the most popular social media platforms in terms of monthly active users, such as Facebook, YouTube, and WhatsApp. Find out how to use them for your business with tips and tools from Semrush.

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