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  2. Oct 27, 2020 · 6 Of The Best Social Media Platforms For Business Platform #1: Facebook Facebook is not the newest and coolest social media platform. But the fact is that it is still the largest social media platform by far in terms of users. It has over 2 billion monthly active users! 3/4 of Facebook users visit the site on a daily basis.

  3. Jul 1, 2022 · Summary With billions of daily active users, Facebook is the most widely used social platform and it should be used by every business. 2. Facebook Messenger While Facebook Messenger is a part of Facebook, you have to download the Facebook Messenger app separately from Facebook to use it.

    • Social audio platforms and formats. Examples: Clubhouse, Twitter Spaces, Spotify. Used for: Listening to live conversations on specific topics. How your business can use them: New social audio platforms (like Clubhouse) and formats (like Twitter Spaces) have thrived during COVID-19 lockdowns while people have been at home with more time to join live conversations.
    • Video social media platforms and formats. Examples: YouTube, TikTok, Instagram Stories and Reels, Facebook Watch. Used for: Watching videos in short and long formats.
    • Disappearing content formats. Examples: Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories. Used for: Sending ephemeral messages privately and publishing timely, in-the-moment content for all of your followers to view for up to 24 hours.
    • Discussion forums. Examples: Reddit, Quora. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics.
  4. Mar 9, 2021 · LinkedIn is the powerhouse of social media for small businesses. It is the most professional social network out there, but it has become more casual over the years. Early LinkedIn users...

  5. Facebook is the most popular social network in the world, with more than two billion users. As a result, you can find just about anyone on Facebook, provided they have access to the Internet. That means almost everyone in your customer base has a Facebook account, which is why it’s a top social media site for businesses.

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