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- Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
- Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
- TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
- The Top 23 Social Media Apps and Platforms For 2024
- Facebook — 3.05 Billion Maus
- Whatsapp — 2.78 Billion Maus
- YouTube — 2.49 Billion Maus
- Instagram — 2.04 Billion Maus
- Wechat — 1.32 Billion Maus
- Tiktok — 1.22 Billion Maus
- Telegram — 800 Million Maus
- Snapchat — 750 Million Maus
- Kuaishou — 673 Million Maus
This list is ranked by the latest data on monthly active users (MAUs)*. While it's useful to see the sheer volume of users each site has, it doesn't necessarily mean the one with the biggest user base is the best for your brand. If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. Star...
Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percentof the world’s population are Facebook users. Facebook's direct messaging spin-off app, Facebook Messenger, boasts 931 million monthly active users. More than 200 million businesses (mostly small businesse...
WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista. Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands. WhatsApp Busin...
YouTube is a video-sharing platform where users watch a billion hours of videos daily.Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. So, if you use video to promote your business, then you definitely need to add YouTube to your marketing strategy. To get ...
As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content, such as photos, videos, Stories, Reels, and live videos. As a brand, you can create an Instagram business profile, which provides rich analytics of your profile and posts a...
WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. With over 1.32 billion monthly users, 80 percent of China's total population is active on the app. Like WhatsApp and Messenger, WeChat was originally a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can shop online, pay ...
TikTok (known as Douyin in China) is a short-form video-sharing app. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the most visitedinternet site. TikTok allows users to create and share videos between 15 seconds and 10 minutes long, and the app has a vast catalog of sound effects,...
Telegramis a free messaging app that works across multiple devices with no limits on media sizes. Telegram's distinctive feature is its end-to-end encryption for all activities, including chats, groups, and media shared between participants. Its focus on security has drawn more customers over the years, especially when WhatsApp announced changes to...
Snapchat focuses on photos and short videos (known as snaps) shared between friends. It made the vertical video formatpopular, which eventually proliferated on other visual social media apps like Instagram and TikTok. But the rise of Instagram Stories, specifically, seems to have hindered Snapchat’s growth and marketers’ interest in using Snapchat ...
Kuaishou is a Chinese rival to Douyin or TikTok. Like its competitors, Kuaishou allows users to overlay text and stickers to images or videos and add sound bites. Users can also live stream contentto their followers on the platform or record longer videos. Compared to TikTok, Kuaishou is more popular with an older audience, especially in rural part...
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Jul 1, 2022 · 1. Facebook. It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 11 social media platforms for business. With 2.41 billion daily active users, Facebook is the most widely used social platform and it should be used by every business.
- Facebook. Facebook is the largest social media platform in the world. But just because more than 90% of its daily active social media users live outside North America doesn’t mean this social platform isn’t popular in the U.S.
- YouTube. When it comes to social networking sites, YouTube dominates video content sharing. This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more.
- WhatsApp. In a crowded messaging app market (QQ, Telegram, Snapchat, etc.) WhatsApp stands as the most popular, with more monthly active social media users than Facebook Messenger (both are owned by Facebook).
- Facebook Messenger. Messenger, originally Facebook Chat, is a standalone messaging app and platform. No Facebook account is necessary to use this social networking site to communicate via text messages, voice, or video chat.
- Facebook. 2.93 billion monthly active users. The largest social media platform of them all. A Facebook Business Page that acts as a second website and online store.
- Instagram. 2 billion monthly active users. Visual content platform for sharing stylized photos, videos and more. Instagram Reels, short-form videos that are wildly popular with viewers.
- Twitter. 229 million monetizable daily active users. Platform where a lot of people get their news and discover trending topics. Great for conversations and text-based content.
- TikTok. 1 billion monthly active users. Short-form, scrollable and easily digestible video content. Easy-to-navigate search feature that Gen Z uses frequently.
Dec 1, 2022 · THE BREAKDOWN. YouTube remains one of the top streaming social media platforms and one of the world's top platforms for advertisers. It’s one of the best places for B2C and B2B businesses to place video ads or interactive ads. YouTube is also considered the second-largest search engine after Google.
Dec 18, 2023 · The Most Popular Social Media Platforms Worldwide. These are world’s most popular social media platforms as of October 2023, according to Statista: Ranking. Social Media Platform. MAUs (in millions) 1. Facebook. 3,030. 2.
