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  1. Nov 30, 2021 · Meetup is a social media site that does exactly what its name says – it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together. You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more.

    • Facebook. Facebook is without a doubt one of the most popular of all social apps with apps being available for Android, iOS, Windows and many other systems.
    • WhatsApp. WhatsApp is another popular choice of social media apps. This is not surprising as it belongs to Facebook. The instant messaging platform is independent of Facebook and has attracted plenty of users.
    • Tumblr. Tumblr is another of the most popular social media apps and has been in the hands and since 2013; it has been in the hands of Yahoo. Tumblr is different from the other apps in that it is also a microblogging platform.
    • Instagram. Instagram is something of a unique social media tool as it solely based on the sharing of videos and photos. It is most popular for photo sharing allowing users to capture their day-to-day activities and share them.
    • Facebook. Facebook is the largest social media platform in the world. But just because more than 90% of its daily active users live outside North America doesn’t mean this social platform isn’t popular in the U.S.
    • YouTube. When it comes to social networks, YouTube dominates video content sharing. This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more.
    • WhatsApp. In a crowded messaging app market (QQ, Telegram, Snapchat, etc.) WhatsApp stands as the most popular, with more monthly active users than Facebook Messenger (both are owned by Facebook).
    • Facebook Messenger. Messenger, originally Facebook Chat, is a standalone messaging app and platform. No Facebook account is necessary to use this social networking site to communicate via text messages, voice, or video chat.
    • Founder at Shellshock Content Marketing
    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 2.7 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2 billion. Revenue: $19.8 billion (2020) Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • WhatsApp. Launched: 2009. Headquarters: Menlo Park, California. Monthly Active Users: 2 billion. Revenue: $5 billion (2020) estimated. Founders: Brian Acton, Jan Koum.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 1.16 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: $6.8 billion (2020)
    • The Top 15 Social Media Sites and Apps by Active Users
    • A Closer Look at The Top 15 Social Networks
    • in Conclusion

    The metric we use to determine a social network’s size is “number of active users”– the total amount of unique users currently registered on the platform. It’s a metric that’s used throughout the tech industry as a key indicator of popularity, engagement, and growth. Below is a graph depicting the top 15 social networking sites and apps as calculated by industry-leading provider of business data, Statista.

    1. Facebook – 2.74 Billion Active Users

    Facebook is the undisputed heavyweight champion of social media platforms. While it can’t take credit for getting everything started, that honor goes to SixDegrees(RIP), Facebook is the social media juggernaut that not only showed the world what the internet can be, but also fundamentally changedthe way humans interact with each other. The company’s turbulent early days and continued association with epic controversieshaven’t stopped it from achieving mind-boggling growth since its 2004 launc...

    2. YouTube – 2.291 Billion Active Users

    The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users. However, since ANYONE can enjoy YouTube content, regardless of whether or not they’re a registered user, this figure may not be the most accurate representation of the platform’s true popularity. Launched in 2005, the video-sharing platform was initially intended to be a dating service, with the founders reportedly publishing ads on Craigslist to entice women into p...

    3. WhatsApp – 2.0 Billion Active Users

    Founded in 2009 by two former Yahoo! employees, WhatsApp’s original goal wasn’t to be an instant messaging (IM) app, but rather to simply show “statuses”next to the names of each entry in a user’s address book. “At some point it sort of became instant messaging,” Alex Fishman, a friend of founder, Jan Koum, told Forbes. This accidental evolution led to the app dominating the free IM market and would also end up making the founders immensely wealthy – the latter thanks to Facebook’s $16 billio...

    There you go. The 15 most popular social networking sites and apps. Hands up if you never thought we’d get to the end of this gigantic list. In all seriousness, knowing as much as possible about a platform before you start promoting your brand on it is absolutely critical to social media marketing success. Different functions and features make certain platforms more appropriate for one brand than another. At the same time, different legacies and cultures also attract specific audience demographics. Build solid insight into all of these variables and your next social media campaign is far more likely to show the returns your business deserves. Looking to use social media to make money? Consider starting a dropshipping business, getting into selling on Amazon with tools like JungleScout,or build a blog!

    • Facebook. This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
    • WhatsApp. Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity. It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups.
    • QQ. Tencent QQ (more popularly known as QQ) is an instant messaging (chat-based) social media platform. It became international (with more than 80 countries using it), after it was launched in China.
    • WeChat. This is an all-in-one communications app for messaging and calling (similar to WhatsApp) that enables you to connect with the people of your choice.
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