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- Following the first success in American consumer market, Tokyo Tsushin Kogyo changed its name to Sony in 1958 as people outside Japan struggled to pronounce the original name. Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960.
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Sony Group Corporation has been investing in the United States since the 1960s. Sony has made significant investments in various industries and has established a strong presence in the American market. One of Sony's most notable investments in the US is in the entertainment industry.
- February 15, 1960; 63 years ago
- Akio Morita
- 33,234
Then in February 1960, Sony Corporation of America (SONAM) was established to oversee Sony's marketing activities in the United States by "doing business with Americans like an American company." This was something that no other Japanese electronics corporation had dared to attempt.
4 days ago · By 1960 business in the United States had prompted the creation of Sony Corporation of America, with headquarters in New York City. When the company opened its store on Fifth Avenue in 1962, it unfurled the first Japanese flag to be flown in the United States since the beginning of World War II.
Sony Corporation of America (SCA) established in the US. Compact, lightweight portable transistor TV is launched. TV8-301. (1960) TV5-303. (1962) 1965. World's first consumer-use open-reel VTR, the CV-2000, launched. 1966. Sony Building opened in Ginza, Tokyo. 1968. "Trinitron" color TV, the KV-1310, launched.
On November 29, 1985 the Sony Corporation of America, which operated several assembly plants in the United States, purchased the Digital Audio Disk Corporation from its affiliate CBS/Sony. Two years later, Sony purchased CBS Records for $2 billion.
Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960. And in the same year, Sony made another innovation by releasing the world's first non-projection type all-transistor and portable television, Sony TV8-301. In 1961, Sony launched the world's first compact transistor VTR, the PV-100.
Chapter1 The Video Cassette Tape. Chapter2 Sony Goes to Battle for Its Favorite Child. Chapter3 The Passport-Sized Camcorder. Chapter4 24-Hour After Sales Service. Chapter5 Promoting Compact Cassettes Worldwide. Chapter6 Just Try It. Chapter7 Making Digital Audio a Reality. Chapter8 "This Will Replace the LP Record". Chapter9 Opposed by Everyone.
