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  1. Welcome to Southern Comfort – The smooth-drinking whiskey created by M.W. Heron in 1874 and born in New Orleans, where there's a party on every street and the good times never stop.

    • Recipes

      info@southerncomfort.com | 1-866-729-3722 | 10101 Linn...

    • Our Story

      Southern Comfort was created in 1874, by a man born to do...

    • Products

      Southern Comfort Products 100, Original, Black....

    • Original

      A robust whiskey-forward profile with subtle spice and...

    • FAQ

      Unlike the whiskey-based version of Southern Comfort...

    • 100

      When you’ve got character, you’ll always get noticed....

    • Southern Comfort Eggnog Recipe

      This Southern Comfort spiked eggnog recipe is a fan favorite...

  2. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. Whiskey was replaced by a neutral spirit under the ownership of Brown–Forman.

    • Is Southern Comfort a whiskey? Though it invariably appears on liquor store shelves next to Jim Beam and Jack Daniels, Southern Comfort isn’t actually a whiskey.
    • For many years SoCo didn’t even contain whiskey. The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less).
    • Its tagline is slightly misleading. When creator Heron patented his drink in 1889, he labeled bottles with the tagline “None Genuine But Mine.” The brand continued to use the line for more than 70 years, even after changing one of its “genuine” core ingredients, whiskey.
    • Before SoCo there was CuBu. Heron originally named his liqueur Cuffs & Buttons. Depending on which version of history you believe, this was either a reference to the ingredients he used for the infusion — citrus peel (cuffs) and cloves (buttons) — or a nod to another popular liqueur of the time, Hat and Tails.
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  4. Feb 22, 2022 · This fruity, spicy whiskey-based liqueur is better than what you might remember, but whiskey lovers are still likely to find it too syrupy.

  5. Sep 4, 2018 · The story of Southern Comfort begins in 1874, when Martin Wilkes Heron flavored bourbon with honey, citrus and spices at McCauley’s Tavern, a saloon in New Orleans’ French Quarter.

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