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The Southwest Asia Service Medal was established by Executive Order 12754 signed by President George Bush on March 12, 1991. Effective Dates. The Southwest Asia Service Medal is awarded for qualifying service from August 2, 1990 to November 30, 1995 (during Operations Desert Sheild and Desert Storm). Criteria.
SOUTWEST ASIA SERVICE MEDAL (SWASM) – APPROVED CAMPAIGNS. The approved campaigns for the SWASM. Campaign. Inclusive Dates. Defense of Saudi Arabia (DESERT SHIELD) Aug 2, 1990 – Jan 16, 1991. Liberation and Defense of Kuwait (DESERT STORM) Jan 17, 1991 – Apr 11, 1991. Southwest Asia Cease-Fire Campaign.
The White House, March 12, 1991. George Bush, Executive Order 12754—Establishing the Southwest Asia Service Medal Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/268934.
