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The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel , Schaefer , Schlitz , Augsburger , [2] Erlanger, Old Style , Lone Star , Old Milwaukee , Red River, and Signature, as well as manufacturing Stroh's Ice Cream .
The firm was known as the Lion Brewing Company from 1875 to 1885, before permanently returning to the family moniker. By the turn of the century the Stroh Brewery Company was the largest beer producer in Detroit, producing 300,000 barrels annually. In 1914, the company adopted the fire brewing process that became its trademark, opening an ...
Jul 14, 2014 · A history lesson. Because if we care to, we can learn from history. Few people remember that the Stroh Brewing Company was the third largest brewery in the US in the 1980’s. Today, the family has literally gone from a $9 billion (yes, that is a “B”) fortune to virtually zero. “We made the decision to go national without having the ...
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The company's name was changed to The Stroh Brewery Company in 1902. In 1908 Bernhard Stroh's brother Julius took over the brewery. After a tour of famous European breweries, he introduced the European fire-brewing method in the Stroh brewery. Today Stroh's is the only fire-brewed beer on the American market.
The history of the Stroh Brewing Company started with Johann Peter Stroh in 1775 in Kirn, Germany. Johann and his family lived in a house with an adjoining brew house attached, and ran a local inn that served meals and their family’s recipe for Bohemian-style Pilsner Ale. Johann had three sons and one daughter.
In 1850, Bernhard Stroh arrived in Detroit with a suitcase in one hand and a treasured family beer recipe in the other, embarking on one of America’s greatest suds success stories. Stroh’s would not only become Detroit’s largest brewer, but the third largest in the country. This massive, million-square-foot factory at Gratiot near I-75 ...
Public Company. Incorporated: 1850. Employees: 6,800. Sales: $1.65 billion. The Stroh family began brewing beer in a family-owned inn during the 18th century in Germany. In 1848, during the German Revolution, Bernhard Stroh, who had learned the brewing trade from his father, emigrated to the United States. In 1850 he founded a brewery which has ...
