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    • What Are Copyrights and Trademarks?
    • What Is Fair use?
    • The DMCA
    • Documentary Filmmakers’ Statement of Best Practices
    • The Big Five Filmmaking Scenarios
    • Trademarks and Logos
    • Images
    • Movie and Television Clips
    • Intellectual Property
    • Music

    Simply put, a copyright protects literary and artistic assets such as books, movies, videos, plays songs, photographs, etc. It should not be confused with a trademark which is a form of protection geared towards words and symbols. Trademarks are predominantly for the protection of a company’s intellectual property surrounding its brands and logos. Unless explicitly expressed, whoever creates an image (photo or video), owns the copyright to that image. As long as that image does not infringe on another pre-existing copyright. That is why it is so important for production companies to have contracts in place with both clients andsubcontractors with regards to the videos or photographs they create.

    The laws and regulations around fair use and copyrights are among the most confusing aspects of filmmaking. When can you use a song, photo, or movie clip, etc., and be within the bounds of the law? And what about all those thousands of videos uploaded to YouTube and Vimeo every week? How are they able to get away with what appear to be copyrights violations?

    No discussion of copyrights and fair use in filmmaking would be complete without addressing to some extent the Digital Millennium Copyright Act (DMCA). This was a law signed by President Bill Clinton on October 12, 1998 that implements two treaties by the World Intellectual Property Organization(WIPO). The law is detailed and contains five titles. In short, and paraphrasing Wikipedia speak, “It criminalizes production and dissemination of technology, devices, or services intended to circumvent digital rights management (DRM).” These are the technologies used to access copyrighted digital media such as computer programs, movies, etc. A key aspect is this. DMCA is the limitation of liability for internet companies with regards to copyrighted works distributed on the internet. In other words, sites like YouTube and Vimeo aren’t liable for violations by people who use their services. As long as they respond immediately to copyright holders’ requests for action against violators. We’ll a...

    I’ve studied and written about the topic of fair use a number of times in the past. A year ago I had the opportunity to interview Patricia (“Pat”) Aufderheide, one of the co-founders for the Center for Media and Social Impact. This is a non-profit organization, based in Washington D.C. It fights for universal copyright and fair use standards for films, videos, photographs, and even podcasts and radio. My interview was part 2 of a 2-part podcast series on Fair Use in Filmmaking. (You can hear my full interview with her here). CMSI has worked with legal scholars and media professionals to create a series of PDFs. These aim to standardize fair usage and provide a centralized resource for media makers. One of the documents is The Documentary Filmmakers’ Statement of Best Practices in Fair Use. Pat specifically worked with one of the world’s most renowned experts on fair use, Peter Jaszi, to put this document together.

    Now I want to address the top five areas where filmmakers run into trouble when using other people’s copyrights. This is based on my discussion with Pat and additional research. I’ll be using a combination of case studies where copyright violators went afoul of the respective copyright holders. And cases where the fair use appears to be categorically intact. We’re also planning to produce some more articles on the business side of filmmaking.

    You know how some reality TV shows blur out the logos on clothes? I used to think that was because the reality show didn’t want to give free advertising to the brand. But that is not the case. It turns out that it’s because of copyrights. The first part of my aforementioned podcast 2-part interview was with New York documentary filmmaker Salima Koroma. I was interviewing her for something completely different, and I asked her how her morning was going. (You know, regular pre-interview chit chat.) She said it was hectic because she was meeting with her lawyers to go over all the clearances she had to go back and get for her documentary “Bad Rap.” Clearances she had no idea were needed. This pre-interview “small talk” led into a 15+ minute conversation that became its own separate episode. For example, there’s a shot of Times Square in her film. In the background are all of these logos, musical posters, billboards, etc. According to Salima’s attorneys, they ALL needed clearances. This...

    In 2011 I participated in The 48 Hour Film Project. To this day it remains the most challenging and one of the most rewarding filmmaking experiences of my life. One of the rules of the festival was making sure you had clearances for any copyrighted material in your film. Including paintings and photographs. “But Ron, didn’t you allude to the fact that incidental appearances of copyrights or trademarks might be okay?” That is true. But 1) these weren’t documentaries we’re making, they were narrative pieces of fiction. And 2) the 48HFP distributes the winning films online and internationally. So they’re covering themselves. And in case you’re wondering, no, my film didn’t win. We missed the deadline by 30 minutes because needed to re-export the project.

    As I mentioned above, I used clips from various movies and TV shows for my short film documentary. Perhaps the most common area where you might see this example of fair use is in video essays. Essayists like Tony Zhou (“Every Frame a Painting”) and Evan Puschak (“Nerdwriter”) garner millions of views from their respective video essays. And they all include movie clips, photographs, television clips, and in some cases, even music. Yet, YouTube has not invoked DMCA rules to take their videos down. And, on top of that, these guys are making thousands of dollars per video (as of this writing, Tony’s Patreon campaign for “Every Frame a Painting” yields over $7,700 per video). One of the tests for fair use adherence is whether the copyrighted material is used for commercial gain. It’s clear here that these guys have a commercial benefit from their use. Evan not only makes a few thousand dollars per video from hisPatreon, but he also gets corporate sponsorship from companies like Squarespace.

    Intellectual Property (or “IP”) is a physically intangible item of value based on ideas, computer code, trademarks, copyrighted stories and characters, etc. For many companies, their IP is their primary product. So, it stands to reason, they go out of their way to protect that IP. But filmmakers are nerds. (You’re reading an article by a huge one. A nerd that is). And we love our sci-fi and fantasy. Hence the fan film.

    The last of the big five areas of fair use scenarios for filmmakers I want to cover is music. Oh boy. This will be fun. No area of confusion on this issue is perhaps more misunderstood than music. You need look no further than the hundreds (if not thousands) of professionally shot wedding videos edited with copyrighted music. Or the countless epic short films on YouTube with Hans Zimmer or Michael Giacchino “scores.” Many novice filmmakers assume that if a video is “not for commercial purposes” and/or if the music was purchased on iTunes, then that clears them or their conscience. Unfortunately, it doesn’t (well, it mayclear their conscience, but it definitely doesn’t clear them legally).

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    • Benefits of Illustrated Characters
    • Other Uses For Characters
    • Advantages of Building The Profile
    • What to Add to The Character Chart
    • Types of Characters
    • Where to Purchase Characters

    Jeff demonstrates how compelling characters can add value to a course. When characters are engaging, they may help learners feel emotionally connected to the content. Also, characters and the stories built around them make learning more appealing, because our brains are wired for stories. Characters can also be interwoven into games and challenges. Jeff demonstrated a course with a detective theme in which learners search for clues and enter secret codes to complete the course.

    If you find that your audience enjoys certain characters, get more mileage out of them by re-using them in job aids and for information dissemination, such as featuring them on a related website. For example, characters used in a new hire orientation course can also point out important policies on the company Intranet or provide tips to new employees. Another idea Jeff presented is to use eLearning characters in an internal marketing campaign to announce the release of a new course. When presented as part of a challenge or as a teaser for a story, these characters may create buzz and improve motivation.

    You can probably imagine the benefits of building out your characters ahead of time. First, you can rely on the profiles as you script the course, freeing some mental space for writing the story rather than having to remember the details about the people or creatures in your courses. Second, developing a character profile ensures you will use characters in a consistent way throughout a story or scenario. It’s important that a character experiences consistent challenges and has a consistent personality. If you’re working with a team, it’s a good way to keep things straight among the writers. Third, if you juggle multiple projects, a character chart can help you hit the ground running when you return to the storyboard or script. And finally, you can build a collection of characters that recur in course sequels or to re-use with different clients and audiences. It will become your personal character portfolio. They may even become your best friends.

    According to the chart, you can add demographic information, how the character speaks and gestures, the character’s appearance and style of dress, and his or her work relationships and wider network. Unlike the charts that fiction authors use, the chart also provides a space for adding the Knowledge, Skills and Abilities (KSAs) that the character will be able to present.

    Every story needs a protagonist. This is the central character who is faced with a conflict that must be resolved. The antagonist, on the other hand, presents the challenges that the protagonist must overcome. Depending on how you develop your story, a central character may be all that is needed. Some characters that Jeff has used in eLearning include: 1. Novice who asks lots of questions and the all-knowing mentor 2. Detective who must report back to supervisor (Jeff used a Mission Impossible theme for this) 3. Superhero with a smart sidekick who solves problems but the superhero gets the glory 4. Robot or machine (if you must use text-to-speech software) Some additional character ideas that might spur your imagination: 1. Person who lacks confidence and gains it through increased knowledge 2. Hero who sacrifices in order to gain something (perhaps a super power) 3. Weak character who continually makes the same sorts of mistakes 4. Absent-minded scientist or professor who needs rem...

    You can draw or photograph your own characters or purchase royalty free stock eLearning characters from the sites listed below. 1. eLearning Art: Collection of photo and illustrated cutout characters for a variety of careers. 2. The eLearning Brothers: Collection of photo and illustrated cutout characters. Resources: 1. Character Chart for eLearningby Jeff Goldman 2. Stock Characters List in Wikipedia 3. How to Write Compelling Stories 4. Why You Need Scenario-based eLearning 5. Creating a Comic Style for Learning 6. Why You Need to Use Storytelling for eLearning How do you use characters in eLearning? Comment below. Get The eLearning Coach delivered to your Inbox every few weeks, with ideas, articles, freebies and resources.

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