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Founder and Founded. Target Corporation was established as Goodfellow Dry Goods company by George Dayton, an entrepreneur from Minneapolis. Target Corporation was initially founded as Goodfellow Company in June of 1902. Later in 2000, the company renamed itself as Target Corporation.
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OVERVIEW
In a bold move designed to attract an upscale clientele and garner widespread media attention, the Target Corporation purchased all of the advertising space in the August 22, 2005, issue of the New Yorker magazine. Target had always aimed for a more affluent demographic than its main competitors, Wal-Mart and Kmart, but in grabbing the attention of the New Yorker'sreadership, Target was seeking to lure an even higher-end consumer to its stores. The campaign, created by Peterson Milla Hooks, w...
HISTORICAL CONTEXT
Founded in 1962 as a subsidiary of the Dayton Company, Target quickly became the most profitable of the parent company's retail chains. From the beginning the idea behind Target stores was to appeal to customers on the basis of the style of its merchandise and the design of its stores rather than low prices alone. As Bryan Curtis wrote in the online magazine Slate, the founders decided that Target would "exude the mild pretension of a low-end department store rather than the folksiness of a h...
TARGET MARKET
For Target's "upscale chic" approach to translate into increased revenue, it needed to attract a similarly upscale clientele to its stores. Target had high consumer awareness and strong customer loyalty among lower- and middle-income shoppers, but what the company yearned for was to turn its "more-stylish-than-the-competition" image into a shopping reality for upper-income consumers. To that end, in 1997 Target began to advertise heavily in New York City, mainly through billboards and outdoor...
In the early days of both radio and television entire shows were run under the banner of a single advertiser. Ford Theater, General Electric Theater, General Mills Radio Adventure Theater, and Kraft Music Hall were just a few of the programs whose entire content was "brought to you" by one company. As television increased in popularity beginning in...
OVERVIEW
With more than 860 stores and sales of $20.4 billion, Minneapolis, Minnesota-based Target in 1998 pursued a broad-based advertising and marketing effort designed to further an upscale image and bring in wealthier consumers. Thus it sought to distinguish itself from other companies in the discount-retail niche, and, in fact, its overall advertising strategy made it a standout: in line with the policies of parent company Dayton Hudson of Minneapolis (since renamed Target Corporation), the retai...
HISTORICAL CONTEXT
In 1962 Dayton's, a Minneapolis-based department store chain, opened its first Target store in Roseville, Minnesota. It was a good year for discount chains: Wal-Mart and Kmart, Target's leading competitors, also began business in 1962. From the beginning, however, Target pursued a strategy that set it apart from other discounters, emphasizing an image of high quality alongside its low prices. Dayton's in 1969 merged with another retailer, Hudson, to create Dayton Hudson. Meanwhile, Target gre...
TARGET MARKET
From the beginning, Target's image was that of a high-end discounter, with an appeal somewhere between that of dollar stores and bargain basements on the one hand and pricey chains such as Bloomingdale's or Marshall Field's on the other. Certainly a niche existed between these two extremes, and Target sought to fill it by offering customers a pleasant shopping environment. Stores were designed so as to be well lit, with broader aisles than those of a typical discount chain. During the 1990s t...
In January 1999 Target ran a full-page ad in USA Today showing the Washington Monument alongside the company's well-known bull's-eye logo. This followed advertising for American Airlines using photos of natural wonders in Utah as well as scenes from the Great Smoky Mountains National Park, all of which prompted Mark Johnson of the Seattle Timesto w...
Feb 4, 2020 · Courtesy of Target. Target can trace its retail lineage back to the dawn of the 20th century. Its founder was a businessman named George Dayton. Dayton initially made a foray into the dry...
George Dayton: Founded: June 24th, 1902 as a corporation: Parent Organization: Dayton Corporation (1962-69), Dayton Hudson Corporation (1969-2000) Revenue: $26.12 Billion (2022) Market Cap: $71.19 Billion (2023) Website: www.target.com
- June 24th, 1902 as a corporation
- Minneapolis, Minnesota
- George Dayton
- Retail
- Who is the founder of Target?George Dayton is the founder of Target corporation.
- Who is the current CEO of Target?Brian Cornell is an American businessman and the present CEO of Target corporation.
- Which are the types of stores that Target has?Target has opened different types of retail stores like discount store Target, City Target, Target Express, and hypermarket Super Target.
- Which industry does Target operate in?Target operates in the Retail industry.
Feb 2, 2020 · Feb 2, 2020, 19:43 IST. Target can trace its retail lineage back to the dawn of the 20th century. Its founder was a businessman named George Dayton. Dayton initially made a foray into the...
Jun 8, 2023 · Target’s prosperity is rooted in the ethical standards of its founder George Dayton, who held that contributing to society and improving people’s lives was paramount. Religious influence on business decisions: George Dayton’s devout Christian beliefs shaped Target’s commitment to social responsibility.
Aug 12, 2021 · The largest store that remained privately owned by the founding family was J. L. Hudson in Detroit. Another one of the best-run family-owned stores was Dayton’s in Minneapolis, where this story begins. George Draper Dayton was a straight-shooting Presbyterian who arrived in Minneapolis seeking real estate investments.
