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Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...
- 18 min
Simon's TED Talks. Get into The Golden Circle. The Golden Circle for Individuals. The Golden Circle for Organizations. Here’s a downloadable packet to help you better understand the elements of the Golden Circle and how they can help you unlock your potential. Start with WHY.
This was the talk that rose to become the third most watched on TED.com. In this talk, Simon shares his concept of The Golden Circle, which is the idea that both successful leaders and organizations start with WHY they do what they do, rather than what they do or how they do it.
Mar 9, 2024 · Ever wonder why some companies just get it right? Simon Sinek’s TED Talk, “Start With Why,” seeks to answer that question. It lays out a simple yet powerful model for inspirational leadership: the Golden Circle. This talk isn’t just another piece of leadership advice; it’s about finding your purpose and letting that drive everything ...