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Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] . The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. [2] Origins and development.
Jan 24, 2024 · Overview – Who is Theory? Founded in 1997 by Andrew Rosen, Theory envisions elegant, minimalist pieces blending soft fabrics with structured tailoring. The brand has expanded from women‘s work pantsuits into complete lifestyle collections for men and women featuring suits, shirts, knits and accessories. Some key stats about Theory:
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About Theory. Origin Philosophy Future. 01. Origin. Twenty-five years ago, a pair of pants changed the way American women dress. Recognizing the need for clothes that felt great and fit perfectly, we developed an innovative stretch fabric that would dramatically improve a pant’s performance.
Jun 7, 2022 · Overview of Theory. Theory clothing was launched in 1997 by American designer, Andrew Rosen. Upon inception, it was known as a sleek and flattering women’s clothing brand that was all about tailored fits and innovative fabrics.
Theory is a New York-based fashion brand founded in 1997 by Andrew Rosen. Known for creating sleek American sportswear, the label produces women’s and men’s clothing and accessories. Theory’s aesthetic includes minimal designs made for a contemporary women’s wardrobe.
Nov 22, 2020 · American fashion mogul Andrew Rosen launched Theory in 1997 with a popular women’s collection focused on flattering, precisely tailored pants and sleek shirts at contemporary price points. In 2000, shortly after the brand moved into the Japanese market, its local licensing partner Link International acquired the label.
