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One of the biggest mistakes marketers make when holding sweepstakes is to refer to it as a sweepstake. The word “giveaway” gets 27% more conversions than “sweepstakes” and 50% more than the word “promotion”. Perception is everything. Another mistake is not having a good call-to-action. The CTA “Enter in seconds” saw a 33% ...
Aug 3, 2023 · Create your giveaway with their interests and preferences in mind. Step 2: Choose the Right Giveaway Type. Sweepstakes, photo contests, and video contests are just a few of the different prize forms that Facebook offers. Select a style that supports your goals and appeals to your audience. Sweepstakes are very easy to enter, whereas photo ...
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Jan 14, 2019 · One of the best strategies you can implement to both grow your Facebook presence and drive meaningful action from your existing Facebook following is running a contest or giveaway. When you run a Facebook contest you will be able to: Grow and engage your audience on Facebook. Expose your brand to a new, relevant audience.
- Sandra Grauschopf
- Open a Facebook Account (If You Haven't Already) To enter Facebook giveaways, you have to have a Facebook account. If you don't have one already, opening an account on Facebook is free and easy.
- Find Facebook Giveaways to Enter. Once you've set up your account, it's time to find Facebook contests to enter. You can do this organically, by following the pages of companies that you like and that hold giveaways on a regular basis.
- Find the Giveaway's Rules. Just like any other giveaway, you should always read the sweepstakes rules before you enter to win on Facebook. Tip. Having trouble locating the rules of the sweepstakes you want to enter?
- "Like" the Company's Page on Facebook. If you find good giveaways, "like" the sponsor's page as well. Although Facebook's rules prevent companies from requiring you to "like" their pages to see their entry forms, it's a good idea to do it anyway.
- SportChek. During the winter sports season SportChek gave away a massive $10,000 winter themed grand prize along with a bunch of secondary prizes in their Facebook sweepstakes.
- M&M’s. M&Ms ran a vote sweepstakes for their fans to select their new M&M flavour. What we like about this sweepstakes: Voting allows everyone to participate and contribute with their opinion.
- Coshell Charcoal. Coshell Charcoal ran a 4th of July sweepstakes and offered a massive BBQ prize to their fans. What we like about this sweepstakes: The fun American themed graphics on this sweepstakes really drove home the 4th of July theme.
- ExpatExplore. ExpatExplore created this sweepstakes and offered trip to Italy to their fans. What we like about this sweepstakes: Big bold benefit oriented headline.
Mar 9, 2020 · Step 1: Choose what goal you want to achieve. Like with all marketing campaigns, you should have set goals to aim for with each sweepstakes or contest so that you know what to track and how well the campaign did. The main uses for a Facebook sweepstakes or contests are: Increase brand awareness on social media.
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