Trust Me, I'm Lying was billed as an exposé of the online journalism system that rose to prominence in the decade before the book's 2012 publication. Holiday is the former Director of Marketing for American Apparel, where he created controversial campaigns that garnered widespread publicity.
- United States
- Erin Tyler
- Ryan Holiday
In July 2012, his first book Trust Me, I'm Lying: Confessions of a Media Manipulator was released by Portfolio/Penguin. The book tries to expose flaws in current online journalism system and catalogs the author's exploitation of them. It debuted on the Wall Street Journal bestseller list.
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