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Analytics. Measure and boost your impact on Twitter. Measure engagement and learn how to make your posts more successful. Explore the interests, locations, and demographics of your followers. Track how your X Cards drive clicks, app installs, and reposts. X Cards help you richly represent your content on X. Now use analytics to measure their ...
- What Is X (Formerly Twitter) Analytics?
- How to See X (Twitter) Analytics
- 9 Key Metrics to Track on X
- 5 X (Twitter) Analytics Tools For 2024
- How to Use X (Twitter) Analytics Tools For Best Results
- GeneratedCaptionsTabForHeroSec
X (Twitter) analytics is a set of key metrics used by the social media platform to track follower count, engagement, impressions, retweets, and more. Twitter analytics are available to view for free through the platform for all users, including personal profiles, professional accounts, and X Premium subscribers. Besides tracking growth for your own...
How to access Twitter analytics
You can either directly go to https://analytics.twitter.com and log in with your X/Twitter account, or find the analytics tab by clicking the three dotsin the left side menu of the main Twitter dashboard: From there, click Creator Studio, then Analytics. This will bring up the main Twitter analytics dashboard. From here, click on Tweetsat the top to view a monthly overview of all your Twitter post performance.
How to access Twitter analytics with Hootsuite
See your complete Twitter analytics inside Hootsuite alongside data from all of your other social platforms. No more hunting around each platform for the metrics you need to track — it’s all right at your fingertips. You can findHootsuite Analytics along the left menu in your dashboard: the graph-like icon labeled Analyticswhen you hover over it. Hootsuite Analyticsis a social media analytics tool that lets you easily track the performance of all your social channels in real-time and in one p...
1. Engagement rate
What it is: Your engagement rateis the percentage of people who saw your post and took action on it, whether they liked it, commented, shared, or something else. Why it matters:Gives you an idea of overall account performance and if your content is resonating with your audience (or not). Find it at the top of the right sidebar within Twitter analytics. It’s even easier to see your X (Twitter) analytics engagement rate trends and identify your top performing content at a glance with Hootsuite...
2. Follower count
What it is:The size of your audience. How many new followers you’ve obtained minus how many have unfollowed you. Obviously, you want this to be a positive number week after week. Why it matters: Besides tracking your overall follower count, knowing how many people are unfollowing you can uncover valuable information. For example, do 100 people unfollow you every time you post a certain type of content? You don’t need to completely change your content strategy — consider it a process of weedin...
3. New followers
What it is: The fresh new faces who have recently followed you. Why it matters:Reaching out quickly after someone follows you increases the likelihood of a productive interaction since you’re still top of mind. InHootsuite, you can see a list of Tweets from all your recent followers. You can reply to their Tweet, share it (Retweet), send a direct message or save it to reply to later. It’s easy to engage with your latest followers. Start free 30-day trial
These are Twitter analytics-specific tools, but we’ve also got a list of thebest overall Twitter toolsto grow your account.
Check in on a regular basis
Twitter analytics tools make your job infinitely easier, but they can’t do it for you. Check your reports at least monthly to identify content trends, see what your audience is responding best to, and how your key metrics are growing. Use what you learn to adjust your social media strategy, if needed.
Keep an eye on competitors
You don’t need to copy anyone or jump on the latest trend just because your biggest competitor did. But you should be aware of what your competitors are doing on social media and how their growth compares to yours. Success in business comes down to a lot more than who has the most social media followers… but it definitely doesn’t hurt either, y’know?
Compare your results to industry benchmarks
Monitoring your own performance and that of your competition… check. But how do you stack up compared to the rest of your industry? Hootsuite’s built-in industry benchmarking toolautomatically calculates this for you and provides suggestions to improve your rankings.
Learn how to use X (Twitter) analytics to track your follower count, engagement, impressions, and more. Find out the best tools and strategies to optimize your X campaigns and get more followers.
- Hailley Griffis
- Monthly performance overview. You’ll find your monthly performance overview—the 28-day summary of your Twitter account and the monthly summary below that—on the homepage of your Twitter Analytics dashboard.
- Trend insights. Focusing on the day-to-day activities of social media makes it easy to miss the bigger picture. Your trend data will tell you how successful your current strategies and Twitter campaigns are.
- Average tweet performance for benchmarking. You need to have goals on social media so that you know if you're getting the results that you want, not just publishing tweets for the sake of publishing them.
- Type of engagement. High tweet engagement doesn't always mean that you've created a successful tweet. If you get 100 likes but no link clicks, for example, then your tweet performed well but didn't really add a lot of value to your business.
Nov 2, 2023 · Learn how to track and use your Twitter data to grow your audience, learn what your audience wants, and find the best time to tweet. Discover the key Twitter Analytics metrics, tools, and tips for 2024.
- Keyhole
Jul 18, 2023 · Learn how to use the native Twitter analytics dashboard to track your profile growth, Tweet performance and audience engagement. Find out how to access, interpret and apply your Twitter insights to optimize your strategy.
People also ask
Which Twitter analytics tool is right for You?
What is Twitter analytics?
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How do I access Twitter analytics?
Jul 26, 2022 · Learn from 48 experts which Twitter analytics tools they recommend and why. Compare features, pricing, and use cases of Databox, Native Twitter Analytics, Hootsuite, Sprout Social, and more.
