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Dec 23, 2021 · This story is much less exciting to tell, but much more effective in the long run. To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer ...
Jul 25, 2016 · Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads ... the distinction between brand and product is not as sharply divided at Twitter. "The product is the brand ...
- Tim Nudd
People also ask
What is a brand refresh?
Should you rebrand or refresh your brand?
Why do you need a rebrand?
How do I conduct a brand refresh?
- Step One: Complete A “Brand Audit”
- Step Two: Conduct Research
- Step Three: Alter Your Brand’S Design
- Step Four: Plan Your Brand Refresh Roll Out
It’s time to sit down and really think about your brand’s strengths and weaknesses. This is the “discovery” portion of your brand refresh journey. A brand auditwill allow you to identify and address problematic areas. Perhaps your brand has recently reached a plateau and is starting to lose relevance—or you feel as though your customers aren’t as ...
Once you’ve identified the “what” aspects of your brand refresh strategy, you’ll want to focus on “how” you’ll achieve your goals. Ask yourself, based on goals x, y, and z, what steps do I need to take? Take this time to research tools and services that will assist your efforts. Some questions to ask include: 1. What does your sales and marketing t...
A unique visual identity is critical to your brand’s long-term success. While focusing on design elements, consider the following in order to convey the true essence of your brand: 1. Your logo (likely no need to fully redesign) 2. Styles 3. Fonts 4. Textures 5. Color palette As you develop your brand’s refresh, it’s important to create a design th...
Now that you figured out what pieces of the brand you’d like to change, it’s time to take action. At a minimum, you’ll want to: 1. Create an updated brand book explaining how the newly refreshed brand works 2. Introduce everyone in the company to the brand 3. Supply everyone with assets (e.g. new logo files, font files, etc.) 4. Update templates (e...
Mar 21, 2024 · Visual Identity Changes. Refreshing your visual identity is a powerful way to signal your brand’s maturity and fresh strategic direction. It’s about aligning your brand’s look and feel with its current positioning and future aspirations. Modifying your visual identity through logo updates, color palette revisions, and typography changes ...
Find gaps between your desired brand identity and current audience perception. The first step to a brand refresh is to identify weaknesses and misalignments in your current brand identity. Conduct an audit to identify those weak spots and determine what changes need to be made to align your brand identity with the perception you aspire to.
- Nicole Singh
Jul 5, 2022 · 6. Update your brand’s visual elements. Updating your brand’s visual identity and aesthetics is a highly visible way to refresh your brand and modernize your look. “You shouldn’t completely change your logo or other visual elements as you refresh,” advises Aimtal’s Senior Creative Manager João Vincente.
Aug 18, 2022 · Brand Refresh vs Rebrand. A brand refresh is when a brand attempts to modernize its image while maintaining its core identity and strategy. A rebrand is a complete overhaul of the brand's identity and strategy, typically enacted when the current brand strategy fails. Think of rebranding as a series of substantial changes made to breathe life ...
