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  2. Learn about the diversity and purpose of different types of corporate events, from round tables to shareholder meetings. Find out how to plan and host events that suit your business goals and objectives.

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    • Overview
    • The impact of business events
    • 12 types of events

    Organization events allow employees to have a space to have fun with their coworkers while completing activities and having conversations. Employers may incorporate events a few times a year to help maintain employee morale and job satisfaction. Understanding the different ways a business can use events to improve employee motivation and network relationships can help improve company loyalty.

    In this article, we discuss how events can help exceed business goals and provide a list of 12 events you can consider planning and hosting.

    Events can help you exceed your business goals because they can help boost employee morale. When employees are happy and satisfied with their workplace, it may help them produce higher quality work more efficiently.

    Employers can use events to develop company culture, which is the core beliefs, morals and mission a business holds that its employees aim to reflect in their work. When employees align with the values and mission of their company, it can help improve the quality of their work, allowing the business to meet its goals.

    1. Trade shows

    A trade show is an event for several vendors in the same industry to display their products, often hosted in a large space. Companies host or sponsor these events to generate more leads for their business and gain more brand awareness. A lead is a potential customer for your organization. Brand awareness is how familiar consumers are with your brand when they see your logo. Sponsoring a trade show means a company provides funds or its products or services in return for the trade show hosts highlighting their brand. When you host a trade show as a business, you can determine the rates for vendor booths, sponsorships, advertising spaces and speaking opportunities. Here are a few ways you can differentiate your company at a trade show: •Welcome visitors to your table •Use a presentation board, slideshow or videos •Promote your booth at a trade show on your social media platforms •Have a giveaway for others to take part in when they walk by your table •Create a visually pleasing table display

    2. Conferences and seminars

    Companies can invite professionals to their events from similar businesses or send a general invite to professionals working in the same industry. Conferences and seminars are places to expand your network, show your work off to other professionals in your industry and learn a new skill or topic. You can expand your network at a conference or seminar because you're connecting with professionals who may work in similar roles as you. Building your network on behalf of your company can help increase your brand awareness. It may also improve your business opportunities if you maintain a positive relationship with your network because they may recommend your brand if they hear about something that may benefit you. A conference or seminar is also a place where you can show off your work to other professionals in your industry. You can do this by hosting meetings, presentations or showcases to talk about your products or services, industry trends or research results. Additionally, you can learn a new skill or topic when you attend a conference or seminar when you're listening to other professionals' presentations.

    3. Holiday parties

    Businesses can host holiday parties for their employees to show their appreciation for their hard work all year. Companies may also invite their customers to a holiday party to express their gratitude for their business throughout the year. While a holiday party creates a lighthearted mood, it's helpful to remember to remain professional because it's a work event. To do this, you may find it beneficial to find the balance between fun and professional. Some activities you can include at your holiday parties are a photo booth, a gift exchange or an ugly sweater contest.

  3. Feb 8, 2023 · Career development. 10 types of business events and their basic functions. Indeed Editorial Team. Updated 8 February 2023. Business events are large gatherings where professionals carry out business-related activities, such as selling services, conducting research or meeting clients.

    • Company retreats. Some of the most successful corporate events are company retreats. This is where coworkers step away from the office for a few days of distraction-free socializing and team-building, with occasional work tasks thrown in for good measure.
    • Tradeshows. Held in large indoor or outdoor venues, tradeshows are exhibitions where businesses in a particular industry pay to promote their products/services.
    • Product launches. Got a new product or service that’s about to hit the market? Want to create excitement among potential customers and generate some buzz about it in the press?
    • Holiday parties. Holiday parties are light-hearted corporate events where attendees can let their hair down and relax. From the company’s perspective, they’re also ways to show appreciation for people’s efforts.
    • Networking events. Networking events are like social mixers for your career, letting you meet cool folks and discover fresh opportunities. For example, Speak Up Entertainment’s Goal-Getters Business Networking Dinner invites business owners from all industries to come together, share a meal, and bounce ideas back and forth with like-minded individuals.
    • Training seminars. Training seminars are invaluable sessions for growth, boosting both professional and business skills. Through seminars like JumpStart Inc’s Small Business Training Camp attendees learn the fundamentals of small business capital.
    • Workshops. In focused environments, like a targeted workshop, attendees sharpen specific skills and connect with peers. At Carla Stiles’ LinkedIn B2B Workshop, participants learn to harness LinkedIn for business growth and online visibility, all while networking with fellow business owners.
    • Festivals. Music festivals aren’t just about the music. They’re culture events where beats echo and spirits soar — a shared joy for all who attended.
  4. Feb 19, 2024 · Webinars. 4. Training and Workshops. 5. User Groups. 6. VIP Events. 7. Networking Events. What Else Should I Consider When Choosing My Event Type? Why Is it Important to Choose the Right Event Type? Picking the right event type is crucial to making your event a success.

  5. Learn how to plan and execute six types of events that can help you achieve your business goals, from conferences and trade shows to seminars and off-sites. See real-world examples, venue suggestions, and layout ideas for each event type.

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