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  1. Learn how the Under Armour logo was created by accident and became a symbol of speed, strength and athleticism. Discover the design elements, the custom typeface and the popularity of the logo that helped the brand rival Nike and Adidas.

  2. 1996–1997: The First Logo. The first logo for Under Armour was introduced in 1996 and was a much more complicated version of the one we see today. As with the logo today, this first version featured two overlapping arches representing the A and U in the company’s name. One arch flipped upside down and the other straight, forming both an A ...

  3. Aug 17, 2023 · 1997 - 1998. Alright, fasten your seatbelts, design aficionados! We're making a one-year time leap to 1997-1998, a pivotal moment in the Under Armour logo design saga. In the blink of an eye—or perhaps, in the time it takes to perfect that bezier curve—the brand ditched its serif swag and adopted a fresh, clean look.

  4. Feb 26, 2024 · Learn how the Under Armour logo was created, what it symbolizes, and how it has changed over time. Discover the design influences, aesthetics, and cultural and sporting elements that shape this iconic logo.

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  6. Learn how the Under Armour logo was created based on the name of the brand and how it changed over the years. Discover the Under Armour slogan, font, and color palette and how they reflect the company's image and personality.

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  7. Apr 12, 2024 · Learn about the origin, design, and evolution of the Under Armour logo, a stylized monogram of the letters U and A. Find out the brand's history, facts, and color codes.

  8. Oct 23, 2022 · The now-iconic black-and-white Under Armour logo first appeared in 1996. The symbol consisted of two mirrored, overlapping arches representing the letters “U” and “A,” with the words “Under Armour” and “UA” beneath them. The top floor displayed “Under,” while the bottom read “Armour” with the slogan “Athletic Apple.”.

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