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Modularity is a key component of this new logo. ‘For every child’ is just the first half of the brand statement. The second half includes words that showcase the scope of UNICEF’s work. For example, ‘for every child, hope’, ‘for every child, opportunity’, and ‘for every child, dignity’.
- Brand Book
for every child, opportunity. UNICEF Brand Book and Brand...
- 75 years
For 75 years, the United Nations Children’s Fund (UNICEF)...
- UNICEF history
UNICEF: History of a logo From a child drinking milk to a...
- UNICEF
UNICEF works in over 190 countries and territories to save...
- Brand Book
- 1946 – 1953
- 1953 – 1960
- 1960 – 1975
- 1975 – 1978
- 1978 – 1986
- 1986 – 2003
- 2003 – Today
The first emblem represents the Earth in the form of a cartographic designation – a top view from the side of the North Pole. The continents are located on a circular grid of parallels and meridians. Moreover, the transverse and longitudinal stripes form a kind of target, as for shooting ranges. The continents are presented in the form of black blu...
After updating the logo, it became more specific. Against the background of intertwined parallels and meridians, a child drinking water from a glass is depicted. The leaves from the wreath became contoured rather than completely colored as before. Above (above the circle), the phrase “FOR ALL THE WORLD’S CHILDREN” appeared. At the bottom is the nam...
After the organization shifted its key focus, it changed its logo. The image now shows a mother holding the baby in her outstretched arms. She lifted him above her head and looked into his face. The silhouettes are painted black like the rest of the logo. The lines are smooth, rounded, without sharp transitions and corners. The designers removed th...
The designers kept all the existing logo elements but rearranged them. They shrunk the circular icon with the silhouettes of the earth, mother and child, and enlarged the text portion. To add originality to the emblem, experts used the icon as a dot above the letter “i.”
In 1978, the main change was in the letters. The authors made them double: two wide stripes appeared in each symbol, which duplicated each other. The only exceptions are “e” and “f”: they have a different structure. The first is formed from a single branched line, and the second is composed of three separate segments.
The debut emblem shows the name of the organization, executed in wide bold lowercase letters. They are rounded and streamlined, so the “u” has no stem, the edges of the “c” are clipped, and the “f” lacks some of the horizontal strokes. The dot above the “i” is as large as possible, so it looks disproportionate. The graphic part consists of a globe ...
The modern version has changed color: from black to blue. The arrangement of the elements has been preserved, as is the form of the graphic symbols. But the inscription has been updated. The designers used a thin classic font, so all the letters got the correct spelling – with missing legs and a complete piece of the crossbar.
- 11 December 1946
- unicef.org
- New York, U.S.
Jun 2, 2021 · Modularity is a key component of this new logo. “For every child” is just the first half of the brand statement. The second half includes words that showcase the scope of UNICEF’s work. For example, “for every child, hope,” “for every child, opportunity,” and “for every child, dignity.”
